“…but Juliette, my experiences are not THAT interesting…”

AND YET THEY SELL YOUR OFFERS MORE THAN ANYTHING!

With one condition!

Let me address the most shocking discovery in my own journey of building my visibility for client attraction to my marketing mentorship business.

👉 Education (in the classic sense – talking about the topic generally) does not sell.
👉 Fact-sharing does not get people reaching out to you willing to sign up.
👉 Advertisement-like posts on social media do not raise hands.

What actually attracts paying clients – the ones that are correct for your offer and those who are perfectly aligned with you as a trainer/coach – is the following combination.

First of all, addressing the SPECIFICS – in the area, your offer is helping your clients. But not just educating them. Leave generic education for textbooks.

The secret is to demonstrate what you see the solution is for the problem, or why they are stuck, or where they are doing something that is utterly pointless, and what they should do instead – in YOUR opinion, views, and experience!

This is why your blog is a powerful piece of your Visibility That Sells Framework.

Even better, in addition to expressing your expert views on your own blog, write some articles and get published in relevant, prominent online publications. It may take a strategic approach to get there, but it is absolutely doable and, in fact, a must for building your online reputation, in my opinion (as an expert in online visibility).

That will help you build your status as an authority in your niche and a thought-leader. As well as create valuable backlinks to your website, which improves your potential to rank. I describe it all in my book On Visibility That Sells.

The blog allows you to be discovered by those actively seeking answers to the specific problems they are dealing with or questions that bother them or keep them stuck.

But what about social media? Well, I have an extensive experience with Facebook organic marketing in the past, so I can share my insights in relation to this platform. You can then apply the insights to whenever is your main platform of choice.

The three types of posts I listed above do not “sell” on social media against what some of the strategies out there suggest. Frankly, I find most advice on “what to post on social media” kind of irrelevant and pointless. It sounds smart on the surface level, it even sounds logical. But in real life, humans are not operating by that logic.

For example, some strategies can suggest you need to create posts around your purpose and your Why. On social media, there is so much distraction with cute cats and dogs, mind-numbing news, and celebrity gossip, or your latest interest-based suggestions, frankly, nobody really cares to care about your why or your purpose (even if they like you).

What I mean, is that these kinds of posts might even get some cheering on, but they are unlikely to make the reader think: “Wow this is the kind of person I want to work with, I must go and see what they are selling.”

Because the only ones who may think that (if they even ever do) are much more likely to have already been hooked by another post, something that addressed what they are searching or struggling with, so they are already hooked. Nothing to do with posting about your why specifically.

Plus, for most of us, those separate posts (about your why, your mission, your purpose) feel forced. Both to write and to read alike. It is a very corporate approach that has nothing to do with how humans connect. Or how we attract clients from our social media content.

They do leave a sense of filling in the knowledge gap… but that does not entice the reader to recognise the problem within to the point that .  They tend to be too generic, too vague, and often too dull.

We might nod as we read,”Ooh I did not know that“.
We might even save the post.
BUT ultimately, we keep on scrolling.

On the opposite, when a very specific question answered, the response can be exactly what you are hoping for: a raised hand, a message in your Messenger asking for more information, a booked call (if that’s your thing).

In my experience, though, hoping for that outcome as the main strategy for your client attraction is not realistic, and not sustainable to run a business.

Yes, I personally know one expert who focuses specifically on Facebook and is massively successful with her strategy, but she is INCREDIBLE at content and part of her strategy is to send 50 friend requests a day to make sure she always fresh leads in her audience.

Her name is Eleanor Strong. She is a messaging expert for advanced business people (those who already have a steady flow of clients). I highly recommend you follow her, as even with her free content, she is so incredibly influential. And a good example of what kind of content actually converts high-ticket clients from social media posts. Yes, she is very expensive to hire.

I learned a lot from Eleanor’s free content, I never got a chance to work with her professionally, but I did mention her in my book, On Marketing & Human Design as an incredible example of a 2nd line person (She is a Sacral Generator 2/4) and we recently met on a completely casual Zoom call and chatted for over an hour truly connecting. She is an incredible human being and she shared this one fundamental insigh about her content. She told me that often she processes her thought WHILE writing her posts. Her content always runs very long, but it is captivating because she goes into the small details of various messaging mistakes or other elements and takes you on a journey, demonstrating her line of thought.

The takeaway here is that you do not have to know exactly what to say before you start writing (or even talking sometimes). You definitely do not need to know what they have to hear. Your goal is to share your experience, point of view, thought process addressing a topic (a micro-topic, in fact) where your expertise and the issues or hookups of those you can help intersect.

Allow the reader to follow your “thinking” – this is when the most potent insights can be revealed without you even trying too hard.

You will NEVER know exactly what to say to get clients because everyone has their own “moments” when they get hooked by what you said – in one piece you can attract 20 people with 20 different keyphrases – you can never know what was the final “straw” when they decided THIS IS IT! And want to work with you.

Your content pieces must focus on something specific that is actually causing confusion, frustration, or keeping the reader stuck. Trust me, those questions could feel tiny to you as an expert, but they are HUGE to the person who feels trapped by them.

Ask yourself: WHAT SMALL AND “SILLY” THINGS MAYBE HOLDING MY IDEAL CLIENT BACK RIGHT NOW?

Secondly, adding your own experience or the experience of clients you helped regarding this specific question/feeling/block.

I personally learned to NEVER underestimate the HOW in the way a person reads-resonates-responds sequence when it comes to writing posts for client attraction.

Your story does not need to be in any way novel-worthy (although I believe each one’s life definitely IS). You just need to illustrate your own experience with that specific question/feeling/block.

Then the RIGHT person (who is dealing with the same issue) can recognise themselves in your story. They will develop a connection to YOU – someone who can understand what they are feeling, what causes so much frustration or pain.

And that connection is a powerful motivator to get rid of the pain or frustration with YOUR help. Because YOU KNOW that same pain.

This is why knowing precisely what your ideal client is dealing with on an everyday basis is key to creating what I call “handrising” content.

And what I learned on my journey is that when we are not focusing on getting to know our ideal client’s everyday issues, we tend to start writing on a higher, more generic level.

And we then do not trust that we ourselves have had the same issues or reservations. Because in most cases, we decide to help others and become experts in our niche by dealing with and overcoming these same minor issues.

A lot of them. Which all added up to a bigger problem.

Am I right?

Ask yourself: WHAT EXPERIENCES I HAD IN MY OWN JOURNEY THAT MAY SEEM SMALL AND SILLY NOW, BUT FELT HUGE AT THE TIME? 

So here is a formula for speaking directly to the right clients and getting the positive response you expect from your content:
SPECIFIC issues + YOUR Experience with it + Consistency and TIME.

And for the formula to work, you need to feel confident about expressing yourself in the way that is most natural to you.

In my life, despite years prior to finding it, already posting on social and creating tons of content, that cocky confidence in my brand voice and the way I express myself in my writing and talking – unapologetically and without questioning myself – came when I fully understood my role and how I contribute to the collective by Human Design.

There is power in knowing that the world needs someone like you. Those qualities that are often deemed to be a weakness are actually a powerful way to add value to others.

With my 1/3 profile, that Ra described as “deeply cut off” and “self-absorbed,” realizing the reason for being so much in my head all the time and why, when I speak, it is often talking in the 1st person about my experiences and discoveries, has been the lightbulb game-changer.

Literally within one moment of realization, I stopped holding back. This morning I happened to visit my Goodreads profile and saw a review by Kay K, who said,” I love how she’s incorporated her personal understandings and experiences into this book. At moments, while reading this book, I felt myself thinking ‘Yes, exactly! Someone understands me!”

This is, in a nutshell, an external validation of that unapologetic attitude to lean into what is natural, and not fight it, thinking that “my experience is not that noteworthy.”

It is, and so it yours. And it works!

To help you give yourself permission to decondition from the pointless marketing guru advice, I invite you to order your Marketing Blueprint By Design™ report and meet me on Zoom where we can help you feel more yourself in your content and marketing your business in general. For more details scroll down.