What is better: written posts or video?

It is always a big deal to be back on the Social Chatter (Social Media News & Trends Talk Show) with Social Chefs -this is my 6th appearance on the show in the last 3 years.

Here is a quick summary, but I suggest you watch the show (my slot is around 35 min, see the agenda below and the video on the bottom of the article).

Agenda:

• Welcome to our social media marketing talk show, Social Chatter
• Meet Juliette Stapleton
• Upcoming Meta video changes
• How will these video changes affect your content creation and marketing?

Check out the full news breakdown on the Social Chef’s blog – click here.

What is better, written posts or video?

When deciding what format to choose for your content, it is important to ask yourself- what is the main purpose of this piece? If it is communicating your message clearly, perhaps shifting a belief, or making a point that may require some contemplation on behalf of the reader, then long-form written content is what you may want to choose.

Here you get a chance to really articulate your point in a way that can be consumed slower and revisited in a very convenient way.  It is a fantastic way to trigger emotional connection with the correct (for your offers) people in you audience.

But keep in mind that when consuming your written content, the reader is “left on their own with their thoughts.” It is not a dialogue with you, and it can be misinterpreted based on readers personal assumptions.

So while written content helps add clarity to our messaging, we also need to have a good volume of written posts to create a better overall picture and fill in the “gaps” that may be missed if one one post is consume. Therefore do not put too much pressure on any single post, no matter how clearly you think you articulated in it.

Adding a photograph is great to create more association with your written posts and you as a personal brand, but if you want to really convert your readers into followers, written posts are just not enough.

Video is less about what words you use to express yourself and much more about the non-verbal communication – the tone of your voice, your gestures, facial expressions – your general “vibes” that can instantly add the TRUST into the Know, Like & Trust formula.

This creates a powerful emotional connection to you as a person and elevates your brand above your competition because, at the end of the day, people prefer doing business with people they like and look up to.

How to stay consistent on social media based on your energetics?

When we discuss the topic of showing up consistently, we are really talking about having access to consistent creating energy. Often we refer to it as “the flow.” And this is something that is not available to everyone at all times.

Creativity is a luxury, and it is important to make sure that our energy is not wasted on things that do not matter or tasks that are “keeping us busy” but do not make any difference in the long run.

For example, if someone does well on Instagram or TikTok, this does not mean that everyone needs to “jump on that bandwagon” unless you know for sure that your audience is the kind of people who actively use this platform in their everyday life.

It is always a choice of where people that you attract like to hang out, determining if that is also the place/format that you want to spend time and energy on, and evaluating how important it is for your bottom line.

Eliminating formats that do not feel aligned and focusing on content that you actually enjoy creating is key to using your creative energy productively and efficiently.

Building a library of your best content that you can reuse will help you appear consistent and open the space in your schedule to recharge and reconnect with your flow.