What Everyone Must Know About Attracting Their Ideal Clients On Social Media
I have finally moved to Tallinn, Estonia! (If you are following me on Facebook-you may already know this.)
As I am settling in and getting back into action, I wanted to invite you to re-boot your own visibility. Let’s be honest, July is the “laziest” time of the year, with the weather and all-we often just do not seem to be able to get into the groove.
The truth is, that even established marketers cannot afford to take a break from visibility completely. I took the whole 3 weeks off to allow for moving countries, but as I was still active on Facebook, documenting my journey, my engagement did not just stay consistent. It shot through the roof!
This is why using your personal brand mixed with your expert marketing is so powerful. A few posts here and there then create a story our followers can follow, allow us to recharge and take a break, or regroup and prepare something tremendous to offer (This is partly what I have been doing in the last few days, so watch this space).
Today I am bringing you some basic refresher, hoping it will help you ignite or re-ignite your visibility going into the second half of the year!
Let’s dive right in!
HOW TO STAND OUT AND ATTRACT YOUR IDEAL CLIENT ONLINE IN 3 STEPS:
1. Choose a social media platform (just one- the one where most of your potential clients tend to spend more time on).
Even though LinkedIn is a professional network, it is not necessarily the best one for connecting to business owners.
In fact, NONE of my best clients (current or from the years where I ran a digital marketing agency) are active or even have a profile on LinkedIn.
I chose Facebook as it is less “corporate” and I do not target corporate world clients – and it helps leverage my efforts marketing my business using my personal brand much more.
As I always use storytelling in my content, the audience on Facebook are more open to consume and emotionally connect with my posts and livestreams.
This brings me to number 2:
2. Start creating consistent quality content around YOU and around your expertise.
Too many entrepreneurs and business owners shy away from mixing more personal content into their marketing, yet this is EXACTLY what attracts the “correct” people into our world.
We ARE our businesses and connecting to PEOPLE through who we are is where the secret to a strong competition-proof business is deeply rooted.
3. Do not just talk AT people, attempt to connect.
Seek those who fit your ideal client avatar and build relationships with them through engaging with their content and private conversations. They need not be salesy at all.
Often just a small chat without asking for anything can help you positioning yourself and even pre-sell your stuff without even asking for anything directly.
I love this kind of “selling” style. It leaves a great impression and then when your leads see the offers being promoted – they are more confident that you are a good, authentic person and they are more open to talk business with you.
Often they do not even need any sales calls or extra persuasion, as that first impression was all they ever needed!
Block of time (even 20 minutes is enough) and repeat steps 2 and 3 every day- you will see massive results in as little as 90 days – and what is 90 days in the timeline of growing a successful business?
OR you can continue trying to “figure it out” without actually taking these simple steps and in those 90 days find yourself exactly where you are right now.
Both equally possible outcomes depending on which you choose.
If you need some help organising yourself and figuring out what to post, check out my Ultimate Visibility Kit today.
P.S.: don’t you just love this rooftop view of my hometown, Tallinn?
VISIBILITY THAT SELLS
Juliette Stapleton is a Visibility Strategist for coaches and service providers, host of the Show Up! Stand Out! podcast, and an expert on organic marketing.
She teaches how to get more & better clients online spending less time on marketing.
Juliette has been featured in Forbes and several major business and marketing podcasts, like SocialChatter, 365Driven, Rising Tide, iHeart Radio, and Confident Live. She is an active contributor to world leading online publications, such as Entrepreneur.com Influencive, Addicted2Success, Thrive Global, Good Men Project and many more.
She lives in Tallinn, Estonia with her husband and daughter.