As I mentioned many times in my book, “On Marketing & Human Design: Embody Your True Self & Reclaim Your Power For Magnetic Online Visibility”, waiting is not a passive process, but it is a crucial part of most people’s Human Design strategy. Here is a chapter from the book with my reflection on the process of “waiting”, which I refer to in the chapter name as “Slow Down To Accelerate (Waiting And What to Do While You Are Waiting)”

Generators and Manifesting Generators need to wait to Respond. Projectors are waiting for the correct Invitations. Reflectors are waiting through the lunar cycle (or more). Manifestors are the only ones who can initiate, provided they Inform. However, Emotional Manifestors need to wait for emotional clarity before making decisions. So waiting is everywhere, and the most shocking discovery for most people is that it is a good thing!

It is funny to me as I live near one of the city’s main roads and I do not own a car (deliberately, so I can move more in my life). So, I get to cross that road a lot – literally every time I leave the house.

When my husband Les was alive, he was always rushing to cross it, even when the lights were red. Les did have a defined Root centre, after all. But I always wanted to wait. For me, waiting is an opportunity to contemplate, to pause, and to take a deep breath (figuratively speaking, I try not to breathe in those horrid fumes, of course). A chance to slow down before I accelerate.

Waiting is a good thing, but how do we approach it when it is not just 30 seconds at the crossing? Well, to me, the simplicity of the answer is the most mind-blowing:

GET BUSY! Wait, Juliette, WHAT? Haven’t you been telling us not to hustle all the time?

Yes, I have, and I will again, but I am not talking about that sort of busyness. Focus on what technically makes time fly and often reduces the time you need to wait. And sometimes you may even feel, “Oh, I was enjoying the waiting part so much, is this moving too soon?”

I have to pause and laugh here because that is exactly the voice of our Mind. Nothing is good enough. It is either too long or too fast. Yet, everything happens at the right time – if we wait for what we are waiting for correctly.

Generators – focus on self-discovery. Notice if you have available energy to take on a task. If no, just give it a little rest. Jump into things you love, roles you love to play in life and say YES to your passions that you have been putting aside to make space for others. Get SELFISH (in a good way) – make it about your SELF and WHO you are. Remember, everything happens FOR you, so that you can figure out who you are. You are designed for it, and it will evoke that feeling of deep, deep satisfaction – doing what you love and being what you want to be.

Projectors- get your minds seduced by diving into studying and mastering the system. If you are drawn to something, allow yourself to go deep to really learn it inside out. Projectors need systems. If they do not understand the systems deeply, they are just confused and unsure. Whatever the system is – go deep. Just by losing yourself in the studying process, you unlock so much magnetism.

I am not joking when I say that the most important invitations in my life came to me when I was NOT looking and just diving deep into mastering something.

My husband came into my life when, after 27 promiscuous years, mostly initiating relationships and getting burnt out every time, I said to myself – NO MORE, and decided to put all my energy into studying music technology. On the very first class of the course I enrolled in, the lecturer walked in and immediately started talking to me. I did not even realise that this was my “other half,” the one I consciously looked for all my life since the age of three years old! But I instantly knew this was a special, and most importantly, correct person for me.

I was not even meant to master music technology, but diving into it and giving up my obsession with finding my other half (in other words giving up NOT waiting) – delivered him almost immediately. And it was he who invited me into relationship when the course finished.

Actually, what I learned still serves me when I edit my podcast and video content. So, it all adds up.

Reflectors – the month of waiting is so good for you. There is no pressure. You can go about your life, experiencing your daily personalities and energy changes at your pace. No pressure. Everything works out and becomes clear to you when you allow that time to pass. Jump into what draws you. You may find yourself getting obsessed with this or that, building strong beliefs only to wake up one day and drop everything you believed to be true to date. It is ok. This is a beautiful experience of LIFE. This is where your special wisdom is born from.

Manifestors- Gosh, what are YOU waiting for? (Unless it is emotional clarity if your Authority is Emotional. Then it is indeed wise to wait and feel through your emotional waves.) Express yourself through whatever you feel you want to – just inform those directly involved. Use your powerful voice to share your ideas and your vision. And anyway, who am I to tell you what to do – focus within and just wait for your own creative sparks.

Waiting is so good when you are conscious about HOW to wait. And, of course, focus on sharing your experiences, insights, wisdom, and visions. I have given you so many pointers on how to find your own unique angle. Get insanely visible, but only in the way that makes you feel good showing up. Focus on creating your “castle” of visibility, and remember – a few bricks do not create a wall. And a couple of walls do not make a dwelling liveable. You are in for a long game, but what can be created while you are in the waiting process? (Which is never an A to B process.) It is like a helix, like your DNA, a spiral ascension that goes on and on and on. Not only is it beautiful, but it is also satisfying, successful, peaceful, surprising, and a hundred other things!

The most important note is that focusing on your visibility this way is so empowering. It helps you shape yourself into a much more expansive version of yourself, and it happens fast. If only back in 2017, when I started my online coaching journey, I knew how securely I would be showing up in just a few years. I feel solidly confident in my skin, with my heart open to the world – just enough, of course. I am a “loner” and a very private person. I have a firm belief that my voice deserves to be heard the way I am, talking about Human Design, and contributing to the world’s largest publications about it. If I knew it back then, I would never believe it. It would seem unattainable. Yet here I am.

Get busy showing up while you are waiting – the right way!

Messaging Tip: Talk About What You Want Them To SEE

If you find that people recognise you for something that you don’t want to be recognised for, create content around it. Talk about it, using statements like-

“ This is not what lights my heart. ”

“ This is not what matters to me.”

“Yes, there are so many things I can do well, but this is not where I feel like the most important recognition for me is. I am here to…” and you express what you want to be recognised for.

Your content and messaging are powerful channels for communicating who you are, what you want to do, and who you want to attract. But it doesn’t work when you follow some overused templates in your messaging or oversimplify when you are addressing your target audience by saying something like, “ If you’re an entrepreneur, this is for you.”

I’m talking about expressing who you are and then letting the correct people actually see you for it. To see beyond those words and into your energy so that they can get to a point where they say , “You are the guide for me to take me from this point A to point B.” By stating that you talk to entrepreneurs, you do not achieve anything. But by creating content that I resonate with on a deeper level – because I am an entrepreneur – and that I connect energetically with – you have got my attention!

Getting Discovered & Monetising It

I have already given you an example of creating a simpler, reliable path to convert readers into clients on my website. But to bring them into my website, I focus on creating a variety of discoverable pieces of content – each of them serves me as a micro-funnel.

For example, if I want to talk about something really specific, like Human Design Environments – I will first see what people are Googling around this area. I research what has been created and how much brilliant competition there is already. Maybe there are so many excellent pieces that it’s very difficult to compete with. Maybe I just need to narrow down the title or play with my topic a little bit in order to be discoverable. Often it is all about a little tweak in the wording of a title.

Even if you are not niching generally, you can create individual pieces of content niched down to answer a specific question or address a focused issue – one at a time.

I’m a Projector. Focusing on mastering a system is paramount for my design. When I niched into marketing by Human Design, it transformed my business (proving that for my energy type and profile going deep is key). But there is another secret to what I create… I know that I can only create powerful content when I am “in the zone”. If I am not there when I’m talking about something, there is no energetic appeal in my words. As such, all I’m doing is adding to the noise out there rather than expressing myself and my insights.

The ZONE is the condition that is a must when I create content these days. And I cannot plan for it. But what I create in the zone definitely attracts paying clients through my blog- so I have the evidence that less is more. Quality (energetically speaking, authenticity by design) is what makes my content compelling to the correct people.

So, this is how people find me – through niche discoverable topics that lead to my content through web search. From this, I have the added bonus of word of mouth and personal recommendations to others. NEVER underestimate the value and the power of word of mouth marketing.

I have another secret that works for me, and I already mentioned it. I do not make my freebie the first step in entering my marketing systems. It is not about building my email list because I noticed that only a tiny percentage of those who get my free introductory training, convert into even the entry-level offer. And then I think about WHY they are signing up for that freebie. If I was in their shoes, which as a massive researcher I often am – what do I want when I sign up for a freebie? And my answer is – information. Do I want more support at that stage? Do I want a mentor or a coach? Absolutely not. I am just looking for information, and that is it. This is why the freebie does not convert. And you know what? I am so generously sharing the information inside that free training. It is OK. I know the right ones will stick around. But I do not need to send all my traffic to that training, knowing how shockingly low the conversion rates into my paid products are.

Please keep in mind that we are all different and unique. This is how and what I discovered works for me and my unique design, lifestyle, values, and priorities in life. You are a unique person in your own way. I am merely demonstrating my way of doing things in this book as an example of focusing on ME versus what I SHOULD be doing because some guru says so.

In my blog, I deliberately use the call to action in my articles to lead my readers to what some marketers call a “foot in the door offer” (Not my favourite term, frankly speaking.) The ones that are ready to take that next step, book their exclusive Visibility Castle Orientation experience. It is not a low-cost product either. It is a medium-cost product, and it’s something that I try to overdeliver.

With this experience, I offer a Marketing Blueprint By Design™ guide – over 40 pages of dense text of really detailed, comprehensive information, plus a live integration session with me on Zoom – for more clarity, inspiration and guidance, so that they can take to experiment with the Design energetics in their businesses. We focus on their online presence optimization for AI Discoverability, too.

Finally, they get my Online Visibility Expert insights about how these energetics could show or be used when they’re showing up for their online visibility, for their marketing, for working with clients, or for structuring their business.

Now, they are my clients. They have experienced my guidance already, and NOW I can curate their journey with me. I can either invite them to talk about investing in more support or, if the timing is not right, I can invite them into my Facebook group for clients to keep connected.

An interesting observation about having a Facebook group is that I’m not drawn to be active in the group because it’s not in my nature. I think it is good to have a common place for all your clients. My group members don’t care if I haven’t posted anything for a month. They’re not going to leave the group because of infrequent posting. All that “keeping your group engaged” is conditioning I no longer buy into. That was a “big one” to let go of.

I allow myself to go with my natural energies of just BE me. Yes, I like to have a group that sees me as a Guide, but I don’t have to bend backwards as a group admin. I will come and guide them when the time is correct to speak, when I feel like I have something to say. This is also my curated safe space to actually be open to someone who will listen to what I’m saying and go with me.

Although showing up in a more exposed environment like my personal profile was my choice before, I feel it is more appropriate to go deeper into my expertise in a designated space for it. This is why I focus on my website much more these days.

Showing up on social media is like a musician busking in the street, and those who love it stay and listen. However, the website is like a performance in the venue, where people go intentionally to listen to me – happy to buy a t-shirt after. We still need social media presence to let them know “the gig” is happening and to stay on top of people’s minds, but I feel that it is so much harder work when you put all your “eggs” into that social media “basket.” And it can be very discouraging to keep it up.

Showing Up

Recognition is a really specific thing. And yes, every one of us can really curate who we will allow to SEE us. And I do not mean hiding from people; that is the opposite of what I’m trying to say. A lot of people are so afraid, and they’re still looking for some sort of validation on the outside. They’re still looking for answers to questions like, “Is my voice good enough?” or “ Should I take that person’s structure and just try and tweak it to create something of my own based on that?”

And there is nothing wrong with learning how brilliant people do things and then tailoring it to how you do things. That’s how we learn – from observation. Therefore, it’s not like blind copying, although that happens too. And that’s not good because that’s when you don’t trust yourself. You can always get inspired by those other people or their content, but you still need to trust yourself and your voice to express yourself. You need to trust your energetic right to choose who to talk to.

For that, you need to be showing up. You can’t be hiding.

Recognition will never happen if you’re hiding. Recognition will only happen when you’re showing up powerfully; when you trust in your voice; when you’re not concerned about if this is the “right” structure or if it’s the “wrong” structure; and when you just try things on, but you’re not concerned that somebody says this is wrong.

Unless you’re doing something misaligned for YOU, and someone like me (as your Guide) sees that and says, “ It feels like you were doing this wrong. You’re trying to be someone else. But I want you to be yourself because you are brilliant.”

You ARE brilliant. And I admire you.

When you trust your Design, when you recognise yourself, it becomes effortless to be showing up with your Truth. This is when the right people can see and recognise that Truth in you -whatever role you are designed to play in their lives. They will call you out and crave for you to guide them.

That’s the kind of recognition I wish for you.