Video Fails: Forgetting What you Wanted To Say
I am terrified of doing live video because I get “blank” and forget what I wanted to say.
If this is you keep on reading because what I am going to do might just blow your mind!!!!
Every time I do a live video or a live training there is about 98% chance that I start making a huge and what feels like a significant point, but by the time I get to the point, my mind goes completely blank – and I have NO IDEA why I was so determined to say everything I said in the last few minutes, and so the momentum is completely gone.
Seriously. This happens almost every time.
Yes, I prepare. I have my notes and bullet points to keep on track on my training. BUT! Every time this happens to me it is always about something I think of on the spot that was not in my notes but was an important aspect/mindset/perspective/strategy to add to what my training was about.
I call it a “Juliette Stapleton effect”. And here is why it is mind-blowing…
PEOPLE LOVE IT + IT CONVERTS MORE VIEWERS INTO CLIENTS AND STUDENTS THAN I COULD EVER IMAGINE!
You might think, “WHAT? This makes no sense at all”.
Actually, it does because LIVE video does not just mean “in real-time”, it also means “like in real life”.
Do you get occasional mind blanks when you speak to friends, colleagues, family members? Of course, you do! Some more than others!
Perfection is overrated; even worse – perfection is boring and forgettable. It is the imperfections that we remember; it is the outtakes that we stay behind to watch after the credits; it is the “real life” things that make it all relatable, builds that trust, that connection.
It is the imperfection that converts!
So next time you got a blank mind on your live video, just do what I do – admit it, laugh at it and say ok, well, if it is important – it will come to me.
75% of the time during the “Juliette Stapleton effect” the thought comes back after a minute or two – so you still get to make your point.
Why does it happen too often to me? It has nothing to do with me being prematurely senile HA!
It is just when it happens on a live video, with a camera pointed at your face and when you are feeling the spotlight is pointed right at you and the whole world is watching ( and judging) – all other fears and insecurities kick in ( no that never stops) and it becomes harder to organise your thoughts.
Harder, but not impossible. And it is not something that should stop us from showing up with our message (even if it is occasionally get’s a little interrupted – those are the moments the TRUST is being built, because EVERYONE in our audience has forgotten the point they wanted to make in a conversation at least once in their lives, so THIS is when they know – you are REAL, AUTHENTIC, you are just LIKE THEM!”
If you never thought about it this way, you must be mind-blown right now at the sheer fact that being less judgemental of yourself can actually open up opportunities to build better and more authentic relationships with your potential clients right from the start.
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Juliette Stapleton is a Visibility Strategist for coaches and experts. She teaches how to attract clients online, creating your OWN marketing experience that feels good, easy and aligned with who you are and brings results.
Juliette has been featured in Forbes and several major business and marketing podcasts, like SocialChatter, 365Driven, Rising Tide, iHeart Radio, and Confident Live. She is an active contributor to world-leading online publications, such as Entrepreneur.com Influencive, Addicted2Success, Thrive Global, Good Men Project and many more.
She lives in Tallinn, Estonia.