Have you heard increasing comments recently about Facebook killing small business efforts, but forcing them to pay for everything? Well, we’ve enjoyed a few good years of successful and no-brainer Facebook marketing strategy.  Massive reach levels and free advertising with almost anything we posted.  But really, is the free ride over? Is there no hope for small businesses with little or now budget to invest in this [mostly] PR exercise?

Apparently not. It is however fair to say that smart Facebook marketing strategy is all about the ways to engage with your audience and grow your reach through this engagements.

Here is a great example from Groupon.

Now this is how a company uses social media brilliantly. The product has sold out and the person/people they had replying to the comments (many of which were not surprisingly off color) were absolutely amazing.

Read on, these replies speak for themselves (click here to open in a new tab): 

The CONCLUSION

Did you have a good laugh? So did I, but it really made me think. Especially when I see the amount of likes on every reply- all these people were later on allowed to see every Groupon update for a couple of weeks, just because they hit the like button. And, obviously, after this post the fans not only saw but REALLY looked and read and interacted with the new posts, simply to see if there is more hilarious stuff like that in store for them. Smart? I would say- genius Facebook marketing strategy!