PERSONAL BRANDING RULE #2: GET INVOLVED
There is a massive difference between people who wholeheartedly focus on building their Personal Brands and those who prefer to “outsource everything” – resulting in a boring, generic, UNengaging, “MELTING CHOCOLATE” style brand that people simply scroll by…
Users on social media are NOT STUPID. When you want to treat them as such, you get adequate results.
Use YOUR UNIQUE energy in your PERSONAL BRAND, and you will attract perfectly aligned clients who see and recognize YOU for who you are! (NOT the kind of clients who approach you like “anyone could do the job,” haggling and questioning the benefit of working with you.)
It is pretty simple to actually find the content angles and topics that will feel aligned and easy to create and share. This is where Human Design offers quite an instant insight – I can absolutely help you. Check out my Marketing Blueprint By Design™ report here.
A side note: It can also become highly fulfilling to share YOUR voice and see the impact and the legacy you are creating. You simply cannot outsource that to a marketing company.
And while it may seem exhausting, I can guarantee that you are spending MORE time pondering and resisting it than actually doing it.
Have you noticed that everything we are NOT doing or do not know how – pretty much everything we haven’t experienced – always feels so overwhelming that it can be paralyzing! From a small thing like making a call we are putting off to that vast, life-changing in the long run, like focusing on learning, improving, and mastering your marketing skills… when we put things off, they feel overwhelming.
So really, it has nothing to do with the fact that you need to create content. It is YOU, who is resisting, and procrastinating is the problem, so let’s call it out.
You do not have to complete with seasoned coaches who are churning out content every day, but if you start somewhere, you will get familiar with the process, and soon you will see that it is just a matter of rearranging some tasks in your day and having the long-term vision knowing that every day.
Each small step brings you to the big dream, one step at a time. One percent improvement at a time is enough!
If you want to attract clients that are super aligned with how you are, coachable, and dedicated to their own success, you have to be a role model for them and SHOW UP for them. And you need to show up for them BEFORE they become your clients, so they can trust that you will be there when they pay you that nifty amount for your coaching or your trainigns.
As brilliant as you may be, when you deliver your programs and facilitate transformations, if you are not THAT in your marketing, no one knows about it, so you continue struggling to attract a steady flow of clients your business needs to be sustainable.
It is crystal clear- you get what you put into it. If your marketing is below mediocre, the response is adequate.
Focus on mastering your marketing skills: writing, storytelling, video. All of these are learned skills. Few people are just born with all that. I know I wasn’t. But if you stick to it over time, you will see that you – yourself -enjoy sharing your voice, and you will exude more confidence and conviction with which you speak and write.
That conviction is what will always be missing from outsourced content…
And THAT, my friend, is how you attract your perfect clients with your personal brand!
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YOUR VISIBILITY GUIDE
Juliette Stapleton is a Visibility Strategist for coaches and experts. She teaches how to attract clients online, creating your OWN marketing experience that feels good, easy and aligned with who you are and brings results.
Juliette has been featured in Forbes and several major business and marketing podcasts, like SocialChatter, 365Driven, Rising Tide, iHeart Radio, and Confident Live. She is an active contributor to world-leading online publications, such as Entrepreneur.com Influencive, Addicted2Success, Thrive Global, Good Men Project and many more.
She lives in Tallinn, Estonia.