You know, there’s a phrase that gets tossed around a lot: “You have to show up every day.” It’s everywhere, isn’t it? From business advice to fitness goals, we’re told that “consistency means daily, relentless effort.”

I think when we begin something new, whether starting a new diet or launching our online business, we tend to overcommit. We try and do so much, hoping, or often simply being afraid that if we do not “show up every day,” we are going to miss out, fall behind.

I know I have done that for years.

I woke up every day contemplating what I could post on my socials, how I could express myself, how I could create this magnetic “pull” for the right people to work with me… Honestly, that was a period of my life when I felt the most exhausted, ever!

In those days, I had no idea what worked and what didn’t. The marketing industry gurus were literally bombarding me with a scary notion that if I do not show up every day, I am doing it “wrong!”

And of course they were eager to show me how to do so….. for a hefty fee.

And yet, pushing myself to that level of consistency, while indeed building my visibility fast, burnt me out several times. The scariest part of those periods was that instead of showing up less, I started MAKING LESS EFFORT TO GENERATE CLIENTS FOR MY BUSINESS!

Being so exhausted from posting and posting, and getting quite little in return, I was “escaping’ it by doing everything I could NOT to launch programs or create digital products. It was almost like a tantrum, “Well, if you don’t like my posts, I am not going to show you what I have, should you want to work with me…”

As far as running a business goes, in those years, I was a complete failure.

A Business is only a business when it keeps generating business!

So let’s get real for a moment.

An increased visibility at the expense of your business… how is that in any way a good strategy?

And now, many years later, I know what I learned “the hard way” then.

“Showing up every day” is a dangerous myth.

In fact, it is a dangerous approach to many things in life. Generally, I believe only a few in this world have the specific design for such consistency that is natural to them. Many more create a visibility of such consistency, by either pushing themselves (and when looking at the personal stories of such people, the breaking point happens sooner or later). Or even lying to the world!

Even a high-performing athlete cannot sustain the levels they would need to push themselves to win all the time. They need rest periods. The body or the mind is not capable of performing at its top capacity all the time.

And business is not a world championship that lasts for a couple of weeks. A successful business needs to work consistently and steadily over a very long period. Years. Decades. And as it grows with less daily effort involved, we can show up with quality. Not just noise.

To me, posting every day for quite a while now has felt like just creating noise. Not every day do I have something to say to the world. And even less frequently, something deeply profound to those I can guide through my experience as an online visibility expert. And neither do you. It is normal. It is natural. Otherwise, you are not sharing what wants to be expressed. You are making noise.

I don’t want to let them down

Let me also address this concept of “showing up every day for my people.” Not wanting to let them down.

I think this is another myth to dismantle.

Let me ask you a simple, and in-no-way-a-loaded question… Do you wake up, hoping someone out there posts something for you, or if they do not, will you feel highly disappointed?

I do not mean during a guided path, like a challenge you host, or a video series you are releasing. That is a guided journey you decided to offer.

But let’s, for the sake of this argument, I am about to make, just think of a vision of literally an everyday, real-time visibility.

Personally, when I see someone too often, one distinct thing happens after a while. I get desensitized and less engaged with them. It becomes too much, too repetitive… They stop bringing value, whether it is content or entertainment.

And I observe myself starting to skip their content, as my brain, just like anyone else’s, is searching for something new. Even those whom I absolutely adore, value, and even worked with…

How is that actually sustainable for those content creators? Because that means that they have to constantly grow their audience, relying on only those who are new and still buzzing from this “connection.”

Yet, when I do not see the experts I like and follow every day, whenever they do choose to show up in my feel or inbox, it is refreshing and familiar, and I feel like I missed them, and I want to read or watch what they posted.

This is true for social media, emails, and YouTube. I am 100% sure you have experienced the same cycle with those you follow.

So why, when we are on the “showing up” end, are we falling for this trap?

How often does striving for “showing up every day” leave you feeling depleted, discouraged, and like you’re constantly falling short?

The truth is, this idea of committing to doing anything “every day” is often a myth, a one-size-fits-all expectation that doesn’t honor the unique rhythm of YOU.

Your audience doesn’t need you to perform on demand, 24/7. What they truly connect with is authenticity. They connect with you being real, being human, and sharing your gifts when you are genuinely aligned to do so.

Just like the seasons or the tides, our energy naturally ebbs and flows. We have cycles of high creative output and times when we need to rest, reflect, and recharge. Pushing against these natural rhythms doesn’t lead to more impact; it often leads to burnout and a diluted message.

What if showing up was less about a rigid schedule and more about honoring your own energy?

What if “consistency” meant showing up powerfully and purposefully when you genuinely have something to give, rather than forcing it when you’re running on empty?

This is an invitation to redefine what “showing up” means for you.

It’s about giving yourself permission to:

• Listen to your energy: When are you truly inspired and full of zest? That’s your optimal time to connect and create.
• Embrace your unique rhythm: Some weeks might be prolific, others might be quiet. Both are perfectly fine.
• Prioritize authenticity over obligation: Your audience will feel the difference between forced effort and genuine connection.
• Trust your inner knowing: You know what’s best for you and your business, far more than any external “rule” ever could.

The Secret Sauce

Now, with all the above said, one thing is also very important: committing to showing up, not on socials, but in your business.

We can go into a different extreme, and I have been there, where we rely on creative urges so much that we never get to actually capture them, because they come in all sorts of unexpected and inconvenient moments, form taking a shower to walking a dog or right in the middle of you running the chores, cleaning out your garage or talkign to a client.

Then by the time you do have the time, you are not feeling that activated anymore. So you do not create anything. At all. The ideas just stay ideas.

Well, that cannot happen, not if you are running a business. Not if you actually want to achieve any of your goals in life.

No matter what your Human Design is (we can also hide behind that), you need to create a working environment for showing up in your business. I do not mean just a space to work.

I am talking about the discipine, the dedicated time to work on your ideas (which is NOT the same as coming up the the ideas) and accountability to produce, publish and repurpose the content so that you can be discovered, liked, trusted and, ultimately, hired by your “correct” people, we call them our “ideal clients.”

And it is up to you and your personal energy levels and cycles to determine what is realistic and sustainable long term for YOU to commit to. That will vary.

It may only be a half-day session once a week. Or two 3-hour sessions a week, each dedicated to its own activity. One for creating content, the second for “sending it out there.”

In fact, you do not even have to rely on your creativity for those sessions at all. Those are for working. The creative ideas sometimes also come during these sessions unexpectedly. But often they come whenever they come, so the secret is to capture them and then develop during the “working” time.

Trust me, if the idea is good, you can do that. (They all feel good at the time, but some actually do not survive the test of time.) But if it is actually good, you will get reactivated by simply starting to develop it into a content piece or whatever you envision it to be.

The “start” can be anything that works for your natural way of doing things. 

It can be going “old school” and outlining bullet points. Then writing, following your outline. 

Or doing it the “20s way” and sharing your vague thought with your favourite AI tool to spit back a backbone you can then bounce off, add to, or rewrite.

WARNING: Please, please NEVER take what AI gives you and share it “as is.”

First, all those AI tools are just matching words that are likely to fit a certain content, and being AI, it does a much better job than your brain, in real time. However, it does not understand the meaning of these words. It is designed to use an algorithm to match probable words from an insanely large database… but it does not know and it cannot know – does not have that capability – what these words even mean.

Secondly, please remember that YOU are the expert. So do not cheat your audience. The true, correct, authentic connections will only be formed when you express YOURSELF and your views and expert insights. Not when you fall for an illusion that something can have “your voice”. It doesn’t. It is a lie.

I could write a book on shattering this trusting AI illusion, on making a distinction between your voice, as a human being with a unique design, a specific energetic role, and karmic purpose.

And, what in language terms is called “a voice,” – the tone, the style, the manner the words are put together – without the substance and authenticity of YOU behind it.

But I think I made the point here. Use what you need to start the “production” phase of your idea.

This is what will create a consistency that you will feel sustainable.

The bottom line is this. You don’t need to conform to someone else’s idea of consistency. Your power lies in your authenticity, in being real, and in honoring the beautiful, dynamic flow of your own energy. When you do that, you don’t just “show up” – you shine.

But you have a commitment to yourself to have the discipline and hold yourself accountable to actually show up, but on your terms!