Manifesting a Business that Inspires You (Interview feature)

by | Sep 20, 2022

Episode Summary

In this episode, I was interviewed on a Women Empowering Women entrepreneurial podcast by Coach Clayton where I shared my journey from overcoming personal and professional obstacles to empowering people towards self-actualization and visibility in business.


0:25 Coach L. Clayton
This is Coach Clayton and this is my women’s empowerment interview episode. Today, we have Juliette as our guest and she is going to discuss her journey of overcoming personal and professional obstacles in her life.

0:44 Juliette Stapleton
Thank you so much for having me, I think that there’s never enough self-empowerment for women. So I’m just so happy to give my two cents and contribute to this show.

0:58 Coach L. Clayton
I’m an accountability coach and I created this video podcast just to inspire women and provide hope. So let’s just dive in, you can let us know which way you want to go personal or professional. What are some of the obstacles that you’ve had to overcome?

1:34 Juliette Stapleton
I’ll be honest with you, I am the master level of manifestation of your dreams because all my dreams that I’ve had in my personal life have come true but I want to talk more about the bridge between my personal and my professional life because a lot of my personal dreams became true because I leaned into who I was and empowered myself to show up, be more visible online and create. I’m a visibility coach, it started out ever since I had my first computer in 1996 when I was 20 years old. I bought this computer, then we were online and I thought this is how whatever you have to say or do, you can empower others without meeting them to get that energy and the domino effects that will inspire them to take those small actions that can lead to an interesting turn in their lives. I’ve been building visibility for myself from being a singer in a band to dressmaking where I had a fashion blog and I’ve been helping people and projects until I finally created my business in 2012.

When I created my business, I was working with local people and doing the opposite of my dream, which was freedom, flexibility, and being able to call the shots. I was bending backward just so they could like me and keep me on board. I was operating from that really disempowered stance and mindset for about five years, and I found myself working with people who were so misaligned and it was the opposite of what I wanted to do when running a business. I ran a digital marketing agency, but really I was a glorified employee. It became painful because what happens when you’re working with people who don’t appreciate you is that you develop a fear of promoting yourself or finding other people because you don’t want to add to this pool of people who already disrespect your opinion.

5:13 Coach L. Clayton
Juliette let me stop here because this is very important, there are so many women that are in this same predicament thinking that they have to bend over backward. What was the breaking point and how did you get out of that path, that toxic pattern?

5:34 Juliette Stapleton
I don’t remember if there was a big aha moment or a stage… I came into this world of online coaching, and I saw this coach and one of her customers say how only now, after eight years running a business did she realize that she never ran a business but was a glorified employee and when she said that she wasn’t in control, I realized that I had been completely dependent on these people, desperately grabbing on to them instead of being in a position of power and creating this magnetic pool for them to want to be with me and appreciate what I’m bringing onboard into their businesses, it was a very sobering moment for me. I felt I had constantly put myself on the back burner along with my needs and priorities, I felt stuck and that was such a boiling point for me that I just needed to do something.

I saw very clearly that if I start promoting myself on my business page on Facebook, it’s like shouting out to the world in a room with closed doors and closed windows. Nobody can hear you. So I did a very bold thing, I started promoting myself on my personal profile. I started building big audiences with the hope of finding more aligned people who’d see me for who I am, so I can just share my vision in a common empowered way, contributing to them without all those negative feelings leading to more anxiety. It took a while, now it’s year six of my online visibility journey, and within the first year, there was a lot of magic that started happening because I was taking a bold move, allowing myself to be more visible, exposed, and a little bit vulnerable, but still having that vision. My dream was to live the life that I enjoyed, to be in control and see who I’m working with, and not being dependent on anyone but myself, and even if things don’t work out, I knew that it was my responsibility. I wanted to take that responsibility, no matter how scary it was, it took a lot of trials because if you’re a coach or if you have any business that you want to promote yourself online, you’re going into this industry of this noisy advice-giving world.

9:19 Coach L. Clayton
I work with a lot of people and have interviewed a lot of people who are coaches, and one thing that resonates with me is what you said that you are screaming into an already loud world. So what are some of the key components to being found? I know that a lot of coaches are looking for clients and it’s hard for them to find because there are many people vying for their attention.

9:52 Juliette Stapleton
There are two ways to look at it. You’re screaming into the noisy world, and you want to be heard, and also you’re in a world where half of it is screaming at you and wants you as a client, that in itself becomes tricky to navigate. You’re getting so much attention of the wrong kind because people are looking for clients in that industry. So let’s talk about how to get noticed in the noisy world, and I think the mistake here is a lot of people think when they post something that the world stops and looks, but it doesn’t.

For example, imagine New York Times Square with so many people there, and you’re a street musician with your guitar, and you just start playing, are they gonna all stop and look at you? No, Firstly, you’re probably good. Secondly, if you sing a song that’s kind of nice, you’ll catch some attention, and yet not everyone will stop, those people who like you will stop, and those are the people who find your music attractive for whatever reason it is for them.

So one of the secrets to showing up is to discover what your strengths are, and the way to discover them is also to feel where you are most powerful. Do you love writing? Do you love talking with a best friend or someone you’re comfortable with? What are the ways that you express yourself? What are things that either light you up or keep you in your zone? these are the things that you should focus on in your marketing. Everything else that is energetically misaligned, you’d have to find a way to either outsource or remove from the way you’re running your business because they will take all the power that you have to put into the things that you love doing.

Still on the same analogy, for example, if you’re filling a venue, people are coming and paying to see you, the attitude of that crowd in there is completely different from the attitude of the strangers on the street. We have to understand that when we’re starting to promote ourselves, maybe on Facebook, it’s a little bit of a street fight, so you need to stick to your song, continue your visibility in a consistent way, and expand your audience and there’s another thing that’s empowering, regardless if there are 1000 other visibility strategists out there like myself and we all do the same thing you’ll go with me if you like me on a personal level and that means that there’s no competition in the coaching world.

13:51 Coach L. Clayton
I love that because you’re unique and the only thing you have to do is be yourself, the right people will gravitate towards you.

14:11 Juliette Stapleton
Some people say it’s harder to do than say, but actually, it isn’t because you can be very strategic in what you’re showing. I’m an extreme introvert, I know you’re not going to be like no.

14:25 Coach L. Clayton
I don’t believe it, Juliette.

14:27 Juliette Stapleton
Honestly, I am an introvert, and there’s a big difference between being an introvert and being shy. A lot of people confuse these two terms, but introverts are just basically about being like me, energetic right now while in my zone, but after this interview is over, I’m gonna be “a veg” for about an hour because I want to recharge.

They branded me the Queen of Visibility for the consistency and visibility that I’ve had in the second year of my journey, one of the little secrets that I discovered a couple of years ago that I now use in my business is Human Design.

It’s an esoteric concept that has its roots in astrology and a little bit of Kabbalah, I Ching, the 64 hexagrams, and it’s basically a profiling system like a personality test based on the time and date of your birth, and the planetary alignment. The concept is that we have all the energies possible, but some things we broadcast to the world are determined by when we’re born, and then some things were sampled, magnified, and amplified into the universe as well and based on the type that we are there is a certain strategy for you to follow to make the right decisions and for you not to think of it through your mind. So Human Design is great because it gives you this compass on how you can actually live your life or run your business the correct way.

For example, one of the biggest types of Human Design is Generators. They have a sacral charm chakra always defined, which means that they have this GPS inside their belly that physically reacts when the universe presents them with an appeal that something is correct, they lit up.

People feel it a little bit differently, but it’s physical. It’s really almost a metallic feeling. If you have an idea coming from your mind and there was no proof that this is it for you and yet, you heard somebody discussing something, and you just lit up because you just know this is the right thing for you.

18:32 Coach L. Clayton
How would we find out about Human Design? Is that an actual test of Human Design?

18:41 Juliette Stapleton
It’s not a test, but you can generate a free chart. I can definitely give you a link to where you can generate a chart, but you need to know your time of birth because it is a really important moment, and it gives you this chart that shows what parts you have to find. It doesn’t have a shallow end and can be a little bit overwhelming in the beginning, but the good news is that to align your life and your business, you really need to learn about your time and what strategy you have in life and also the next thing is your authority, and we have all different authorities, what in your body indicates that this is the right thing for you to do.

I’m a Projector, a different type, and I have to be invited with this energy to be seen and recognized for who I am. I’ve actually simplified it a little bit, and I have a little free training – two short videos about Human Design. There’s also a link to your free chart and how you can apply this to any strategy in your business.

22:20 Coach L. Clayton
That’s important because if people can start out with this Human Design to really figure out what their strengths are, then they can operate out of it. Now Juliette, I really want to talk about your business and what you do, because I think that’s so important, so tell us a little bit about your business and what you do.

23:02 Juliette Stapleton
Well, as I mentioned, I’m a Visibility Strategist, and I help coaches and experts show up online. We mostly use Facebook through our personal profiles, but we’re focusing on magnetic content. Human Design gives us a little bit of a clue about which type of content can make us magnetic which is really cool because I am six years in this online visibility business, four years without Human Design, and two years using it as an experiment because it’s an experiment there’s no black and white, you can just try things out. What we do is focus on this content that attracts the right people, and it’s so amazing because sometimes you would not realize what type of content makes you magnetic. For example, I have a very self-absorbed type and a profile by pure design, and up until I found out about it, I thought, why am I always talking about myself? But apparently, this is how we serve the world by processing it all from within and sharing. How does this show in business? I can create a lot of content with my insights, sharing on podcasts, writing articles, and I have been working on my publicity visibility, now I’ve contributed to Entrepreneur and been featured on Forbes.

I actually have a 12-month mentorship program for visibility, and it’s not like you have to learn a lot of modules. We serve you all the information on the cards, but mentor you and be accountable for being visible because you can get stuck in the learning mode and not do anything or do wrong things that don’t actually work for you. And in the world of this streaming online world, and every coach is looking for other clients, how do you choose what’s aligned for you? The worst thing to say is if it worked for them, it will work for me. What if they’re different types or what if they have completely different energetics? They attract people differently. You have to find yours, and that’s where you have to self-empower yourself to become more visible to lean into who you are. It’s like this, there are 1000 roads leading to Rome, find yours that will be the most aligned the most beautiful, and the easiest and you will then be able to achieve that balance that the work is not constantly occupying your mind and you just lean into it and enjoy.

26:35 Coach L. Clayton
Instead of thinking about social media, figuring out what to post, if you know what your strength is and what you like, it’ll be much easier. So how can we find you online to get in touch?

26:52 Juliette Stapleton
The best way is to come to my website,, If you want to get that little free Human Design mini-courses literally on the homepage, there are a few more freebies like how to use your personal profile and a little bit from my visibility tips on how to stop the scroll. I have a summit interview effect, so I can give that to you as well just to inspire you to take that action and stop telling yourself I don’t know what to do or post because you’re spending too much time thinking and actually not enough time doing and it’s only through doing you’ll find the clarity which works for you.

27:31 Coach L. Clayton
I love this, Juliette. What is your biggest advice that you want women to take away?

27:41 Juliette Stapleton
Don’t put a lid on who you are. You can always be much bigger. The person I am now is completely not the person I was in 2017 when I started this, and I love the person I am now so much more. Try and don’t go straight to a bigger vision. Make a small vision and grow into it like a caterpillar and then take the next bigger step. It’s so much easier to do that, and when you allow your journey to grow into bigger shells and allow the period of vulnerability as you grow, there is no limit.

28:53 Coach L. Clayton
Juliette, thank you. Thank you for spending time to challenge me.

28:59 Juliette Stapleton
It was such a pleasure. Thank you for having me.

Juliette Stapleton

Splenic Projector 1/3

Juliette Stapleton is a Visibility Strategist for coaches and experts. She teaches how to attract clients online, creating your OWN marketing experience that feels good, easy and aligned with who you are and brings results.

Juliette has been featured in Forbes and several major business and marketing podcasts, like SocialChatter, 365Driven, Rising Tide, iHeart Radio, and Confident Live. She is an active contributor to world-leading online publications, such as Influencive, Addicted2Success, Thrive Global, Good Men Project and many more.

She lives in Tallinn, Estonia.

Visibility is not a sprint…
slow down to accelerate