Is Your Industry Full Of SCAMMERS?
Is your industry full of SCAMMERS? I know mine is.
It is full of self-proclaimed gurus who will tell you what you have to hear instead of being honest about how the whole thing of being visible online works, how much time it takes and how much dedication, hard work and pure faith it takes to get to that place of freedom and security.
Are you surprised? Did you think that having a business is going to be comfortable and you can do it “on a side” of your life?
I have some refreshing news for you, and THIS is what separates me from those thousands of scammers that are only after one thing – your money.
Building a business is going to take over your life for a while. It is so hard, you will have to commit to it full-heartedly as if your life depends on it.
You will have to focus on pushing through your resistances to connect to strangers, to have conversations, and more importantly what is needed for any business – have sales conversations at some point, because without that – you will have NO MONEY!
You will have to get used to feeling uncomfortable and exposed because you need to build your audience online. It is even harder than doing it offline, but of course, it has a much more rewarding prize! But without being seen by people who need you, how can you grow your business. Especially since people spend more time on screens than socialising with each other face to face these days. You may not be one of them, but this is a global fact.
Best marketing advice is to look for people you want in your business in the places those people hang out. This is why we have so many ads on the telly and beyond.
So the only way to get visible in this noise of voices is to grow your audience continuously, but in a way that connects them emotionally, builds trust and adds authority to your name.
And this takes time. There just are NO shortcuts.
I know strategists who have made their 7-figure businesses telling people to grow their list with questionable strategies and then people even with 20K list make minuscule sales if any at all. Why? Because people on their lists do not REALLY get to know them. So they do not care. There is no connection.
To me, it is another form of hiding.
I know strategists who make money by teaching poor dreamers to run ads on Facebook, without even stressing out how important it is to know the person they are targeting REALLY well. You simply cannot just target women over 40 to sell mindfulness courses that are focused around movement. Not all people are even remotely interested in that. I know, I am not, and I am well over 40! (Yes, I know it is hard to believe, but it is the truth!)
And I know people throwing money away not just on ads, but to pay those strategists to manage them and get no ROI at all.
Again, to me, it is the form of hiding!
I have learned who my ideal client is ONLY through connecting to people personally, conversations, listening to them and their stories, spending my time to find out about the person behind the profile picture. And I can easily say who I attract into my programs: animal lovers, who are into personal development and highly spiritual ( that can come in any shape or form from religious to being really into Law of Attraction). These people also have something that they lived through in their childhood or early adulthood that really challenged them, often to the point of breaking) but it did not utterly destroy them- as they decided to rebuild themselves, and now they are determined to do whatever it takes to make ALL their dreams come true.
Now, knowing all that I can attract and I DO attract only ideal clients into my business, who are READY to get my help. (Notice that none of the above had to do with their businesses. THIS is what knowing your ideal client means, but it takes time and conversations to get to learn these things so deeply.
So while those scammers make money on playing on people’s ignorance, I want to ask you something.
Do you REALLY think building your business or showing up to be seen online can be easy?
The answer is no and if you disagree or do not want to hear it, please unsubscribe from my emails, leave my group and block me on Facebook.
But if you are READY, let me help you. It is more than just overcoming the fear of being on camera or practising being consistent and gaining momentum. It is about the COMMITMENT to doing whatever it takes to succeed. Ready to step closer to your dream life? Check out some of the ways I can guide you in the footer below.
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Juliette Stapleton is a Visibility Strategist for coaches and experts. She teaches how to attract clients online, creating your OWN marketing experience that feels good, easy and aligned with who you are and brings results.
Juliette has been featured in Forbes and several major business and marketing podcasts, like SocialChatter, 365Driven, Rising Tide, iHeart Radio, and Confident Live. She is an active contributor to world-leading online publications, such as Entrepreneur.com Influencive, Addicted2Success, Thrive Global, Good Men Project and many more.
She lives in Tallinn, Estonia.