In my experience and also understanding of how to apply Human Design to align what we do in our business and our marketing when it comes to the ideal client mindset, there are a few shifts that are required, as well as how to approach whatever we are looking for in Human Design and how to apply it.

The Importance of Self-Trust in Client Attraction process

The truth is that because most of us don’t trust our own judgement, we’re looking for the answers to slow client attraction on the outside, hence the endless search for how to find your ideal client, online courses, various masterclasses and programs. Of course, with the popularity of Human Design, there’ll always be a form of training that will tell you to look for the qualities of your ideal clients here or there. Often, what happens is these trainings ask us to focus on looking for something in “the other” – and we end up trying to fit what we do into these qualities. Trying to fit a square peg into the round hole, in my opinion.

A couple of years ago, I wrote an article on compatibility by Human Design. I was examining the dynamics between people with compatibility themes developed by Ra Uru Hu, which focuses on the energy mechanics and chemistry within relationships. One thing was very clear: the dynamics do take place, but they do not actually indicate the correctness of the partnership. Only a certain “flavour” of it.

I think that when it comes to marketing, online visibility and attracting clients, what we’re essentially doing is building relationships. And here’s the surprising discovery. Those relationships are always built in a one-on-one setting, even when our containers are based on a one-to-many delivery model.

You might ask, “Why is that?”

Just think about it. When you are consuming expert content online, it creates an interaction between that expert talking to you, and you focus your attention on them and their knowledge, expertise, opinions, thoughts and views, which is nothing but a one-on-one interaction.

The Fear Of Visibility & The Concept of Correctness

This mindset shift when it comes to creating content is actually fundamental because most of us hold back out of fear of visibility, because we feel like we are speaking on a big stage in front of thousands of people.

While our content pieces have the potential to reach thousands of people, each one of those people is consuming our content individually, which creates a one-on-one intimate setting, which means that it is much less exposed and a much more private experience that feels safe, considering that the only people who consume our content in any significant quantities are people who are actually paying attention. Anyone who is not interested is free to follow their own path.

So, if you think about it, when you know that you’re talking only to people who are paying attention, it creates much safer conditions for you to share. So you don’t need to overthink and be afraid of rejection; those who don’t get you don’t have to consume your content.

Personally, knowing that when I’m creating something, this is only of interest to people who are “my people” (and also potentially my clients if what I offer matches what they are looking for) creates an absolutely safe, creatively enriched environment for me to express my unique perspectives.

And Human Design helped me understand one fundamental element. There are so many factors in almost everybody’s design that emphasise the need to have the correct people in our environment in order for us to thrive and fulfil our purpose.

Sometimes, it can show in having a projected Channel where, in order to share, you need to be invited. This can only happen when people on the other side are correct for you and energetically open to what you have to say.

Sometimes, the correctness of people in your environment will have a direct impact on self-esteem.

For example, if you have an undefined or open Will center have someone incorrect in your environment, someone who does not value you, or recognise you for what you want to be recognized. You may instantly feel the pressure to prove yourself not from a good, healthy position but from this desperate needing to be of value or wanting to prove your worth and value place, which feels awful.

And then, with the Profile lines, the correctness of people is paramount for almost every line.

The 1st and the 2nd line people require the correct people to feel safe. The 3rd line people need to feel accepted in their experiential nature.

The 4th line of people needs members of their network (people in your world) to be correct in order to have the influence and the impact that they’re here to make.

The 5th line people require the correct crisis for the others to be in in order for them to step in and provide the practical solutions that they’re so valuable for.

The 6th line needs to find perfection in their relationships, which means the correctness of people in the world is paramount for their self-discovery and self-recognition journey.

I could go on and on, but even this is enough because that covers most of the population, which brings me to the point of attracting clients using Human Design.

Redefining Your Ideal Client Through Human Design

As I mentioned, most of us don’t trust ourselves until we get the experience, feedback and confirmation that our own judgment is trustworthy. And that usually takes time. So, of course, while we are figuring things out, we’re looking for these answers on the outside, and of course, there will be hundreds of Human Design trainings trying to point you to some elements that allegedly will help you attract your ideal client.

I am not saying that they are wrong, but I think that the whole approach is wrong in the first place. The ideal client is a person who is completely energetically open to what we have to say, offer or do for them. In many cases, they are also open for us to drive or help boost their own growth.

And so I believe that the client attraction secret is not in trying to figure out the qualities of your ideal client but in your conviction that what you know, see and have to share is valuable for that kind of person who is completely open to you to guide them.

Which means the secret is to turn within. This is why I like approaching marketing from a self-focused point of view. I call it SELFish™ marketing, and I talk about it in my book, On Visibility That Sells.

The more validation we can get from learning about how we are designed underneath all the conditioning and all the limited beliefs that we have, which is very natural for every one of us, the more conviction we have in our voices, which shines through everything we create which gives that real compelling magnetism to our content.

Therefore, I want to encourage you to spend some time understanding your Design. You do not need to learn everything in your Human Design. It is way too complicated, and it’ll take way too long, but understanding the top-level elements like your Energy Type for how you actually designed to experience this life and energetically interact with others, the Strategy for that energy type to make sure that this interaction is aligned and brings you to correct relationships, situations, and opportunities.

Your Authority to trust your decision-making.  And of course understanding your Profile gives you so much validation and how you express yourself that you get so conceited about your views and opinions and that is very valuable gift to have in life to be so confident in yourself and what you have to say that you feel cocky about it.

On top of that, you can discover the specific traits that your uniqueness brings to the table by discovering what your Channels broadcast out into the world and what your openness helps you gain wisdom around (which adds extra authenticity and magnetism to your self-expression)

This is what I cover inside the Marketing Blueprint By Design™. It is the best place to start and is a very comprehensive report developed by yours truly (not auto-generated), plus a Zoom call with me to discuss and get inspired for your way forward.

It is also really important when we are considering the Human Design system that you redefine some of the definitions; I wrote a whole article on it. Because sometimes, on the surface level, things can just become more confusing. For example, the concept of waiting in Human Design for all energy type strategy, I think, needs to be contemplated to find your own personal powering definition and to know how it feels to you when it’s correct.

So you see, when it comes to client attraction, the answers are actually within the more you feel confident, the more magnetic you become, and when you become magnetic, you allow yourself to really focus within and channel what you have to say, which is what attracts the correct people – your ideal clients.

The Crucial Elements of Client Attraction

Of course, I couldn’t just leave this article without some real, practical, down-to-earth disclaimer.

To attract clients, you, of course, need to also know who specifically would benefit the best from what you do, and in fact, at the beginning of our business journey, often it could be questionable whether we ourselves understand what specifically we do for clients.

Do you know? In detail?

If those elements are missing, then your voice could be very compelling, but you might struggle to attract clients because you’re just not clear on what is the point of where they come into your business. What have they done? What have they tried? What have they believed in? Where did they get disappointed? Did they have a mindset shift that brought them there? So, defining that point is paramount for your clarity.

And, of course, when you know where they are when they come to you, you can feel much more confident in knowing where you’re bringing them.

I also couldn’t skip the question of showing tangible results, at least at the surface level. I see so many clients really hooked up on the fact that they cannot guarantee some form of tangible results, and I absolutely get it; I cannot guarantee that a client who comes to me will get an excellent amount of clients by the end of the 12 months working with me, for example.

To start with, it is the client who has to take the action. We can discuss various strategies, but unless they commit, find the discipline and hold themselves accountable for taking however imperfect action to reach their goals, there was absolutely no control I have over their specific tangible results.

I think this is one of those areas where convincing someone to buy is more important than delivering. Because promising tangible results is much more about “convincing,” but not actual guarantees, due to the lack of control over their actions.

Unless you are the type of coach that also offers accountability or that has a prescriptive method that clients have to follow, for example, I have worked with many WildFit nutrition program coaches, which is a 12-week step-by-step program that is very effective and offers a lot of accountability in touch points to help participants get to the finishing line with some very prominent results.

If what you do in your business can offer that level of step-by-step method and accountability, then I would say don’t shy away from showcasing what your past clients have achieved. This is not a promise of a tangible result, but this is a demonstration of what’s possible.

It is the same in my business – I cannot guarantee that you’re going to attract clients because the action has to be taken by you. However, I have case studies and stories of my client’s successes when they followed the strategies that we developed together.

Some of those stories are not very impressive on the surface level. They’re not about making 100K in 90 days. My favorite case studies are of people who, through working with me, actually deconditioned from a lot of marketing nonsense and started focusing within and found that cockiness that helped them then show up, and whatever strategies they were choosing to follow, they did that fully owning their uniqueness and showing up with confidence and charisma that is super attractive. And they attribute this shift of confidence to me.

Now, I also work with clients who would charge 10K for a single session, so a shift in their mindset and self-confidence results and much more money than I am making in my own business. I love that too. I am part of their growth, even for a split moment.

And I know what I bring to the table is helping them find the validation and the confidence boost that allows them to show up in a way that is unapologetically compelling to their ideal clients.

And so I’m not hooked up on what I promise. My primary objective when creating any pieces of content is to be unapologetically myself because I know that the right – correct – people will hear exactly what they need to hear, and they will feel the trust and pull to work with me because of that conviction that I bring value in a very unique way that I do.

The goal of this article was to demonstrate the client attraction mindset that I see in every successful entrepreneur out there. It is never about their knowledge of their ideal client, to be frank, but it is always about them being unapologetically themselves, whether they need Human Design for that or even know about it or not.

So turn within, start with your own Marketing Blueprint By Design™ today and let me guide you towards your success, whatever it is for you.