In March 2026, I was chosen to present my podcast, Visibility By Design, at an incredible event called Visibility Velocity, where the event host, the Authority Amplifier, and a fabulous Manifestor, Melany Benson, collected some incredible speakers and podcast hosts to teach about getting featured on podcasts as a high-impact visibility strategy.

I fully agree, as this is my lived experience. The features on podcasts as well as hosting your own, may not instantly lead to direct sales, but it does what compells people to work with you “faster” – it adds to your status and credibility as an expert, plus it lets you share what I call “The Frequency of You™”, the actual thing that attracts potential clients to you – before they even clear on your actual niche, expertise or offers.

It is the secret sauce of client attraction, actually! Not exclusively podcast talks, but your perceived status and your credibility.

In this article, I want to share a list of things that, in my view, make a desirable guest and how to prepare for your pitches. This is less of a set of instructions, but more of an insight, without which it is so easy to follow the instructions “incorrectly.”

The Vision For Your Podcast Features

When we are looking for visibility opportunities, specifically to become a guest on another podcast, it’s really important that we have the right vision. The good news is that podcast hosts are always looking for new content. Most hosts who conduct interviews are constantly on the lookout for good candidates for new episodes.

But here is the thing to start with:

Your appearance on has to truly bring value to the podcast and the host, rather than be about showcasing who you are. The latter is going to happen naturally.

So when you’re preparing to pitch yourself as a guest, you need to understand a few things:

A: What you’re about generally.

Not what they need to hear, not the topics they’re interested in, but what do you have to say, and what are the recurring topics you are continuously moved to share your opinion on?

It is the kind of stuff that, if you get woken up in the middle of the night, you can talk about with passion because this is the stuff that generally triggers or moves you. It needs to really matter to you to have an opportunity to express yourself, your views or vision that can help others (in whatever way you do it – these angles actually can be discovered in your Human Design, so do consider booking your Visibility Castle Orientation with me here.)

B: Who are you pitching to? What are they about? Who is what they publish for?

When pitching, you must remember it is not just about YOU getting featured. You need to have a vibe with the host and the topics they are covering, so you ideally must do your research prior to pitching yourself – especially if you are approaching someone directly.  What they need is for you to demonstrate your relevance to the podcast by offering insights that resonate with listeners and connect with the host. Truly. And for that, you need to spend some time listening to a few episodes and gauge your personal connection with the host’s style and content.

A genuine interest will make your pitch more effective.

Mention specifics, such as what you appreciate about the host’s voice or content. Avoid generic, especially AI-generated pitches. No matter how confident they may sound to you, they always lack a genuine connection. When I get those, I instantly sense that they are fake. Usually, they are a bit over-the-top in praising me, but give me zero “proof” that they actually researched me. That leaves a very bitter aftertaste, and you definitely do not want that.

Listening to the podcast beforehand is crucial to making a solid first impression.

C: Be very critical in assessing your fit for the podcast

Every podcast host has something specific they are looking for.

Even when there is a chance to pitch to a group of hosts, rather than directly to a specific podcast host, as at this Visibility Velocity event I mentioned at the start, the panel hosts only seek guests who align with their vision.

For my podcast, I seek expert solopreneurs who share real-life experiences, demonstrate passion, and address topics relevant to the struggles and successes of real-life solopreneurs. I want guests who are fully transparent about their experiences – as well as valuable with tips and advice that may help us shift from low to high energy to help us show up. A discussion will inevitably mention Human Design: mine, yours, and general observations. So I expect the guest to be somewhat familiar with their Design, but not necessarily an expert in it – I have enough knowledge and expertise in this scenario.

Another thing to note: on my podcast, I will speak as much as I please about my insights and perspectives relevant to the conversation. The episode will not be just about my guest. It will be about the topic we highlighted together.

This is the essence of my podcast, and to pitch me, you would need to show that you “get” that. And please, avoid trying to tell me what I want to hear without understanding the above and the sense of my work. I never reply to those pitches.

I am sure that is how most hosts feel and operate.

Your focus needs to be on how you can be relevant to each specific podcast. And trust me, that research to establish the relevance does not take long. You can listen to episodes in snippets to get a feel for the host and their content. You do not have to listen to the full episode, unless you really got into it, or all episodes (although it is good to scan the titles to get a good grasp of what the host likes to cover).

I will not stop drilling in this one point: if something about the host resonates with you, that’s a good sign you can personalise your pitch.

Hosting a podcast, even when you’re running it as part of your visibility strategy, is still an extremely personal thing. And so, as hosts, we want to be heard, seen, and appreciated for the content we’re creating. This is not some kind of manufacturing process, producing one episode after another for its own sake… There are businesses that do that, and I will talk about it at the end, too!

How to determine good topics to pitch

So you may have a few areas you are passionate about, as I described, but you still need to include a list of topics/talk titles with your pitch.

To me, who was not an early adopter of AI, this now feels like very good assistance to exploit. Here is how you can do it:

• Record yourself talking about some of those topics. Just let yourself speak without any structure, and do not be afraid to use a “scenic” route to make your point. Deviations are welcome. Stories are welcome. Anecdotes. Examples. Random insights and thoughts as you speak. This is only for you – not for anyone to judge.
• Transcribe what you said. There are so many apps that can help capture your thoughts and then transcribe them. I use and love the Letterly app because it records up to 90 minutes at a time, transcribes and has AI element included all in one.
• Use AI to define some catchy talk titles. You can have a loose prompt like “Here’s a transcript of what I generally think about [insert main area/topic]. Outline a list of the key topics that I have covered and create compelling titles for the talks that I could use in my publicity pitches.” (You can also ask your AI chat to give you a better prompt; this is only an idea.) This way, you use AI to mirror back to you the topics and areas you’ve covered. But please don’t take it at face value. Really use your critical thinking, evaluating every title that the AI suggests, because it might miss a nuance, or maybe you weren’t clear in the way you were speaking. Use them as a baseline and tweak to reflect what you actually are about. Trust that you know better than AI. Because truly you do!
• If you have written and published some good articles on your blog, you can ask AI to analyze them and come up with some of those talk titles.

The words you speak

Too many people are too obsessed with “saying the right thing”. But I am here to tell you – it is not about the specific words you use in your talk.

Clarity in conversations is a very, very vague concept. As you do more podcast appearances, you’ll become clearer in your messaging, but that should not stop you if you are only beginning this journey.

If you just allow yourself to get really into the flow of speaking, the choice of words becomes secondary to storytelling, or even just the passion with which you’re speaking. And that is so much more magnetic!

So maybe what you said, if you write it down, doesn’t seem very clear. It is actually normal for conversations in general. But there is a certain frequency you’re bringing to the table that aids the listener’s clarity in assessing whether you are “their person,” or not.

And also, there could be some a-ha! moments as you speak, because in conversations, we so often bounce off each other.

Plus, there is the listener’s own experience that is a separate thing altogether! I can listen to a podcast episode where two people are discussing a topic and their views, and suddenly my own insight comes up, bouncing off that or responding to it.

This could be a big a-ha! moment for me, even though it wasn’t specifically said in these words or even connected to the general theme of the conversation, but it resonated with what I’m thinking and feeling in this moment of my life. And through that resonance, I build a connection to those who nudged it in the first place.

As a speaker, I believe it’s really important to give yourself permission to NOT always be clear.

You’re there to talk, you’re there to have a conversation, and you’re there to bring the “Frequency of You™”- who you are – to the table.

Should you “pay to play”? Podcasts that charge you for your appearances.

I mentioned businesses that “manufacture” episodes, almost for the sake of it… To me, this is always a red flag of a business model, and you need to be aware of it. They are likely to either try to recruit you as a client or ask you to “pay to play.”

Now, that’s up to you if you want that kind of visibility. I personally don’t engage with those hosts because, usually, those kinds of businesses don’t actually have big audiences they’re talking about, and so you end up paying them to add you to hundreds of other episodes with minimum exposure…

And just like any industry, there are types of businesses who monetize on their peers, selling them an illusion of something (like exposure) or their services on the back of whatever the main opportunity is. There is no need to be upset about it. You have a choice not to engage with such hosts, and yes, often they will waste your time initially, which can be annoying, but you get to spot them later, so see that time as not wasted, but as a data collection for what does not work or is not worth your attention.

Trust me, MOST opportunities you get offered “out of the blue” are not worth pursuing. As a Projector who needs invitations as a strategy, I know all about waiting for the correct ones and not jumping on anything that comes into my inbox. That is just naivety and ignorance, which is natural at the start of any new adventure. BUT!  Sometimes you need to learn it the hard way to know what to avoid later.

Nobody needs yet another coach as a guest! (More about relevance)

Just because you are a coach (consultant/therapist/teacher/etc), that does not make you appealing as a guest. So when you’re approaching podcast pitches,instead of seeking “more eyes/ears on you” and pitching to just about any podcast out there, focus on building up and refining the quality of your positioning.

What I mean is that not every podcast may be a good fit for YOU. Where you speak and what you share need to be relevant in the context of your visibility; in other words, it needs to fit nicely into the exterior of your Visibility Castle (I wrote a whole book about it, click here to check it out).

You’re bringing value. The audience that this podcast is aiming at needs to be not just generally relevant. They need to fit YOUR specific audience criteria.

For example, when pitching to a podcast aimed at entrepreneurs, you need to ensure they are the right kind of entrepreneurs for you and your target audience.  An entrepreneur could be a serial retail business owner, opening shop after shop after shop… But it is a very different type of entrepreneur from someone running an online expert business. Completely different lifestyle, completely different goals, completely different everything.

You need to know what kind of entrepreneurs these podcasts are targeting before making any assumptions based on just the podcast description. In fact, the easier it is for you to understand what their audience is, probably by listening to the podcast a little and scanning what episodes are about based on their titles, the better you can decide how relevant it is to YOU. That’s the only way to really approach it in my view.

So I will wrap up with a kind of “blessing” that summarises the above.

To become a desirable guest, see your pitching strategy through the following lens: 

How can I enrich my positioning, and where can I fit the best so that while adding value to the host and the podcast, I can also truly, truly shine? So, anyone in that audience who is “my people” will feel my unique frequency in my messaging? The frequency that is unmistakably me? The frequency that magnetises them enough to enter my world (my email list, my offers) and be part of my journey?

Best of luck pitching!

(And as I mentioned, for the clarity on how YOU express yourself and your topics in a way that is aligned with your Human Design, let me guide you at the Visibility Castle Orientation session. Details below.)