How To Magnetise Your Brand Voice With Human Design
AS FEATURED IN INFLIENCIVE
I am delighted to share today that my first Human Design-flavoured article was not just published but featured on the home page of Influencive online Magazine today!
And the most amazing thing, I had someone find me through this article and order a Marketing Blueprint By Design™ within hours of the article going live. HOW COOL IS THAT?
I talk a lot about the power of using publicity to establish yourself as an authority AND grow your audience beyond your direct social media circle, and this is just the “proof in the pudding”!
UPDATE: since the management of the publication changed in 2022, it lost the credibility it used to have, so I am reposting the content below.
And here is a screenshot of my home page feature!
This is a great example of Marketing for Projectors – create content without immediate expectations. I did not expect an immediate sale or even a sale at all. I created this article to “spread my wings” so to speak and to be more discoverable, recognised and available for invitations.
This is also an example of how not to sit and wait for the invitations to pop into your life – I firmly believe this is NOT what Projectors are meant to do. AT ALL. And this is where the original language of Ra’s interpretations is pissing me off occasionally. So disempowering!
Instead, focus on creating the inspired space for the invitations to arrive with leaning back into what inspires you and where you find the time slowing down – employ those creative juices to write articles, social media posts, go live or record a masterclass or a podcast episode.
Letting go of expectations and getting into the receiving – feminine energy has been a KEY for me.
Every time I have those “I need to make money” thoughts attached I hear crickets. Every time I allow my flow to take me wherever it flows, no expectations- miracles happen. I do not even know what will pour out – like right now.
All I wanted is to share an article on my blog and have a link to the one on Influencive- and BAM I am now explaining the secrets for marketing for Projectors – and actually other types too!
Because if you are a coach or offering any sort of help/guidance in your business – you are tapping into the Projector energy and using some of the marketing tactics that would work for a Projector by type is perfect for you.
And using publicity is a fabulous strategy that helps us share our gifts as we write or speak, as well as create the space for the aligned invitations!
And here is the article reposted from Influencive:
Splenic Projector 1/3
YOUR VISIBILITY GUIDE
Juliette Stapleton is a Visibility Strategist for coaches and experts. She teaches how to attract clients online, creating your OWN marketing experience that feels good, easy and aligned with who you are and brings results.
Juliette has been featured in Forbes and several major business and marketing podcasts, like SocialChatter, 365Driven, Rising Tide, iHeart Radio, and Confident Live. She is an active contributor to world-leading online publications, such as Entrepreneur.com Influencive, Addicted2Success, Thrive Global, Good Men Project and many more.
She lives in Tallinn, Estonia.
How To Magnetise Your Brand Voice With Human Design
If you are familiar with Human Design, you may have already experienced its core beauty. This personality profiling system goes beyond personality right through the aura and into your energetic cosmic blueprint. In simple English- this is essentially permission to be YOU.
Most people who discover Human Design experience some form of shock when it first sinks in. Finally, who and specifically HOW you are operating and why some things don’t work for you make sense.
Personally, my biggest eye-opener was why certain strategies never worked in marketing my coaching business. I finally understood why even after working with brilliant coaches, I saw no sustainable results, left feeling full of resentment and bitterness and having no energy to get myself back on track.
Human Design was like a compass, showing me that despite my desire to go “North”, these strategies were pulling me “South” all this time. And it was not because they were wrong. Their direction was going “South” all the time, and this is how they found recognition and success. The simple difference was that their “way” was not MY WAY. And I really want to do things MY WAY, the way that feels easy, sustainable, and profitable, while still allowing me to show up in full authenticity – according to my own vision and not trying to be something I am not.
I think this feeling is familiar to most solopreneurs out there. I have been successfully strategizing and helping businesses from all walks of life to create magnetic online visibility ever since the early 2000s. But when it came to promoting my own business, things were different. They were too personal, and the shortcut to the sort of empowerment that would unlock my true genius marketing myself was somewhat missing.
To the world, I was very consistent and regularly created impactful content and helpful programs around organic marketing on Facebook. Inside I felt like a fraud because my own results did not match up with the results of those I was guiding.
Human design held a simple answer in one of my Gates. I was not here to DO, I was here to GUIDE, and I do not need to show results equal to those I help clients achieve because my gift is in seeing and knowing the OTHER. Not so much in applying it to myself.
The relief this gave me was enormous.
Look at any story, there is a hero in the story, and there is a wise guide. The guide does not slay the dragon, but he tells the hero how that can be achieved.
If you are born to be that wise guide, but you try to be a hero, the chances are that you may fail. The dragon will take one deep breath and reduce you to ashes. Because you had the knowledge, but you were not meant to apply this knowledge yourself. It was meant for someone else to implement your strategy.
And when I looked at every successful client I guided, it was painfully apparent that without working with me, they were lost, yet with my guidance, they took that action and created massive results.
That was how Human Design helped me to embody my purpose, my role in life, and my business. Intuitively (I am a Splenic Projector), I always knew I was here to teach, mentor, strategize, organize. I was always great at training others, and I was always brilliant at mentoring people in difficult situations.
But I am also a practical person. I admit that I get motivated when there is a material gain attached to the passion, another aspect of my Human Design reveals that made me feel at peace with being motivated by getting paid. There is a slight duality in the coaching world, where half of the coaching world screams about 20K months, and the other says it is not about money; it is about helping people and being of service. I generally find the coaching industry extremely noisy, full of conflicting messages hard to navigate, and not just for newbies.
And here is another Human Design win – it allowed me to completely stop getting carried away looking for the answers to my problems anywhere else but within. I truly believe that nobody is born broken, that we are here born (and carrying the cosmic imprint) of being in perfect alignment with our human lives and experiences. But we get unintentionally forced out of this alignment by our parents, schools, and society – with their best intentions, of course, but with such devastating consequences.
We believe in things that are not true for us. We hide our gifts, but we truly shine only when we just choose to show up and talk about ourselves openly.
We believe we need to work “hard” when not all of us as designed to DO the work. Some are born to initiate ideas, and others (like me) to guide the doing.
When it comes to marketing, empowerment is everything!
It is the conviction in your voice when you create content for social media, blogging, or writing an email to your list.
It is the electrifying exaltation you feel creating an aligned offer and then realizing how transformational it is both for your clients and YOU.
It is the ease in sales conversations when your content did all the preselling, and you do not need to overcome objections or use any pushy persuading techniques, and you can literally have a human chat to just feel if the vibe is right.
Your Human Design Chart holds the keys to communicating your purpose, your unique selling point, and how you are different from thousands of competitors out there. And it feels natural because you did not have to come up with something that sounds catchy but feels strange.
And it makes showing up as a Personal Brand – the most powerful marketing strategy – EASY! (Just look at Gary Vee!) No, you do not need to become Gary Vee, you are perfect the way you are, but owning that right, embodying your design – that is when your brand voice becomes magnetic, your sales funnels get filled with the correct people (both for your offer and you), with people who get results from working with you, who rave about you to their own friends and followers and spread the word about your programs…
In other words, you get to market yourself in a way that feels like you are truly SEEN, and you get the recognition you deserve and the opportunities and doors open to you easily. Isn’t that amazing?
And this is what a touch of Human Design can create in your business and in your life. You can start with creating your human design chart (there are several great places online, I prefer geneticmatrix.com for their simplicity). Or you can order your Marketing Blueprint By Design™ report – see below.