Earlier today, I was working on a brand-new offering in my business, Guided Interviews By Design. I feel like this is going to be something really helpful for many people who struggle to record solo sales presentations and videos for their marketing, but when chatting to a trusted friend, or a client, all these wonderful things just flow…

It has to do with expressing yourself in a conversation, which is so aligned with so many Human Design elements, and doing it with clarity, conviction, and ease.

I believe this is going to be such a helpful service, and I’ve started creating the offer for it. It’s pretty straightforward, but I’ve been thinking about how best to structure it.

My initial idea was to create a questionnaire to help clients brainstorm their ideas. I created a comprehensive Google Doc with questions like, Who is your favorite person? What are they like? What are they struggling with just before they hire you? What is the tipping point for them?

These are all excellent questions to ponder on, and even I had a few insights while working on the document myself.

But then something interesting happened. I started feeling heavy, like I was surrounded by thick fog. Unclear. Overwhelmed.

The landing page was done, the checkout was done, but the Google Doc felt so so heavy. My body didn’t want to share it with people. My Splenic Authority was on guard! NOT SAFE!

I had to step away from my desk and journal about what was holding me back. And then I had a realization.

Typing so much, just to fill the questionnaire, felt overwhelming. If I were a client and got this after I booked the service, I would not have a good experience. Maybe I would push through, but it would cost me a lot in energy and brainpower. A LOT!

I have an intake form for my Visibility That Sells Accelerator clients, and it has fewer than ten questions. Most of them are simple, like pasting URLs for websites and socials, or answering a couple of questions about their intentions for working with me.

Even with that simple form, I’ve had people say they felt intimidated and left it halfway.

If a tiny form can feel overwhelming, imagine a Google Doc with eight sections and multiple questions in each. Some of these questions, like “Who do you help?” can be triggering and overwhelming. Targeting is a tricky area for most solopreneurs, the most confusing, too. 

I realized I wouldn’t be able to finish this offer today. I even had to take a 15-minute power nap because I felt so overwhelmed.

If I’m overwhelmed creating this offer, it’s definitely going to overwhelm someone who just paid for it.

They’ll procrastinate, feel heavy, and delay filling out the form. That goes against the unique selling point of my offer in the first place – where I am literally saying, “You’re already feeling heavy trying to record a magnetic video on your own, so let me hold space for you and make it easier…”

The bottom line is that when we’re creating something, it’s not about appearing “serious” with this 100-page questionnaire or adding unnecessary embellishments – all that gives extra work for the client who is looking for ease and simplicity.

In the world of AI, automation, and disposable content, it is the delivery and its experience that are the most important things. They have always been, but now, going into 2026, this is what will make the whole difference to businesses like mine or yours.

If there is one thing I learned in the nine years since I started this online business as myself as a face of it, adding value is never about how much they get. It is how well their experience is crafted. Too much is overwhelming and confusing for the client.

Give just enough to get results and lots of support (within reasonable limits for each type of container we offer, of course).

Most importantly, this makes it CONVENIENT for you to deliver! I think the definition of convenient and practical delivery needs to be clarified. When I say this is convenient for you to deliver in your business, that doesn’t mean that you don’t have to show up for your clients if clients are coming to you for YOU, as a guide.

If clients come to you for information, this looks slightly different. Personally, I don’t sell information. I sell guidance, and on a deep level, the kind of guidance that facilitates transformation beyond spreadsheets, the kind of transformation that empowers and brings confidence and ease to showing up online as a face of your business.

As I wrote in my book, On Visibility That Sells, when you create offers and programs that are convenient and practical for you to deliver, you don’t self-sabotage promoting them either. Because you don’t feel subconsciously that what you’re offering is going to overwhelm you, and I think that this is the secret to a successful and profitable offer.

Make it valuable and not overwhelming for your client. Make it practical and not overwhelming to deliver for you.

When that happens, it feels like a perfect offer to talk about everywhere you can with ease.

We need to always wear two hats, one as a business owner and the other one is a client. Only then can we find that sweet spot when our offers feel good both to sell and to buy!

With this contemplation, I want to prompt you to revisit some of the great ideas for offers that you might have left halfway or put on hold, and ask yourself, ” Why did this happen?” Did it feel overwhelming to put all the parts you wanted to include to appear of value together?  

Analyse what specifically is causing the overwhelm? How can you break it into smaller parts or what non-essential elements you could let go of, to make it feel lighter?

Then put your “Client Hat” on and think about their experience with these parts. Is it too much information to consume, too many videos to watch, or PDFs to read? Is there an unnecessary questionnaire or a study quiz that is just taking their time without actually adding real value? (It is important that you do not evaluate this part as a provider, but as a receiver, who is busy enough without you “examining” their knowledge.

Remember, they are not necessarily students – they are your clients.)

How can you support them without turning your support into hard work?

Yes, hard work is required to make any kind of change, but how can you make it feel less like hard work?

To me, the solution was simple. Just record two interviews, one informal – with the questions from the Google doc addressed on the fly. The other one – more structured, based on the clarity both the client and I get from the first call about what the final product can look like. And it feels so light and, in fact, exciting for me to deliver, like I am getting to know someone on such an intimate level. Most people do not get to witness how they open up and talk about their passions and their mission. 

That kind of offer adds yet another level of value, that as a Projector, my soul requires – an extra level of recognition and trust in my guidance and my penetrative aura as a key to unlock the often hidden magnetism of these wonderful people. And that is what success looks like to me.