How often have you tried to follow a specific marketing strategy but did not feel right in the process?

Perhaps you have got some results, but they did not meet your expectations?

Maybe you attracted people, but they were poorly fit to your offers and, more importantly, to you as a person?

I think every entrepreneur has experienced this at least once at some stage in their business. But HOW do you choose what will work for you and your business?

As a visibility strategist, I have talked to many people who struggle to attract clients. They previously invested in some “promising” expensive marketing programs, only to find themselves exhausted when putting the strategies in place.

Some of them started doubting their abilities to market their businesses. And frankly, I felt that too at times.

Reality Check-in

We can be brilliant in helping others through our guidance, products, and services. But when it comes to finding those clients – we are constantly bombarded by the “noise” of the marketing industry, with every guru loudly announcing that their way is the fastest way to becoming a millionaire practically overnight.

The reality is very different. Most businesses start very slow. Operating at a loss for the first three years is normal while figuring things out, testing what works, and defining your unique selling point.

Many of these “trials and errors” directly link to how confident a person is in their ability both in promoting and delivering on their promises. Success depends on how much conviction they have about the product or service they offer and how empowered they are to show up and argue that their business is the best thing since sliced bread for the right people.

Why Marketing By Human Design

In my journey, I knew I needed a reliable “compass,” a tool that could allow me to determine what it is specifically that I empower my clients with through my business. Something that could boost my confidence by focusing only on the type of marketing strategies that ignited my personal magnetism.

How? By allowing me to dive deep into my own Design and embrace my truth.

An interesting observation – Human Design does not tell us what we contribute so we can go and find it.

It just echoes and validates what already feels right, so we can use it as feedback to give ourselves permission to be truly authentic – on our terms.

I serve humanity through self-absorbed research, processing what I find, sharing the core findings through the prism of my unique perspective. Embracing that self-centered creativity was vital in changing how I showed up and attracted clients. That worked for me.

For some of my clients, the focus needed to be not so much on their personal insights but building their intimate network and connecting and celebrating people around them. For others, what really worked was showing what they do best, no commentary or explanation – a sheer demonstration of their gifts pulled clients in as if by magic.

Human Design is the tool that helped us turns the magnetic client attraction power ON. It tells us, we are energetically designed this way so that we can perfectly fulfil our roles within this world. 

The Human Desing System is slightly non-traditional but an incredibly accurate personality profiling system. It explores our energetics and how we interact with each other beyond the visible. 

Learning about your Human Design is not very beginner-friendly. However, I found that some of the top-level attributes (Your Human Design Type, Authority and Profile) offer the most practical, hands-on guidance for making correct choices in your business and creating content that pulls the right people in.

Becoming Unapologetically Your True Self

Some people call Human Design a “user manual” for your life. I feel it is more like a map for the most enjoyable journey through life. I felt it gave me permission to be unapologetically me in my business as well as generally in my life.

As an example, it relieved me of the pressure to focus on growing my Facebook group, which I grew to a couple of thousand members, but always felt like “entertaining” members by creating interaction in the group was a chore. I could write the most engaging post ever with joy and post it on my personal profile, but if I had to do it for the sake of “nurturing my group members,” – something always felt off.

My Design revealed what I suspected but was afraid to admit, as it goes against a lot of marketing advice out there. It showed clearly that networking is not how my personal magnetism works. In fact, my Human design profile is the most self-absorbed one of them all, it pulls people in, but it does not need to focus on the others in self- expression.

What did it mean for my marketing? It allowed me to do what I truly lose myself in: write articles and book, give talks, create passive consumption products, and talk about myself, my research, my findings, what did not work, and what seemed to truly work. What works for people I know who are different and what I see that is so misaligned and out of integrity in the world of marketing and business.

Self-recognition is what boosts our businesses more than anything else. Human Design proved to be that “compass” that can help you navigate the world of online visibility safely and securely, with no need to show up as someone you are not. You can be confident in saying NO to offers, commitments, and opportunities that do not feel correct to you. You can confidently rely on your unique gifts and energetics to show up in complete authenticity, whatever your “user manual is.” And that will give you the magnetism and conviction to easily attract the best clients and freedom into your business.

Choosing The Strategies That Work For You

Let me be raw and real. Nowhere, Human Design included, can you find a definite answer about what is guaranteed to work for you. In fact nowhere at all there will be a step-by-step guide that is guaranteed to work for YOU. Simply because we are all so unique and there is no other way but to figure things out by trying.

However Human Design can be used as a compass, to determine what can energetically feel more aligned.

For example, I have very little group energy in my Design, various elements keep pointing out how self-focused I am, that I am not so good working in a team, unless I am leading a group of people. That actually explained all my horrible experience in employment, as the team would always “spit me out” and I never understood why. I was open, friendly and did my work well. I just did not like to make close friendships, or go out for drinks after work.

So understanding my design, when I choose my business model, my marketing strategies, or even support mechanisms, I already know that a group environment will be less transformative (for example, as a container for clients) and that I do not need business buddies and peers within masterminds to take action.

I also know that as a Projector I am capable to form a deep one-on-one connection, so I capture that energetic ability as I record conversations with my podcast guests, creating evergreen nurturing pieces for my audience.

And again, as a Projector, I prioritise creating in-depth evergreen content, so that my unreliable energy levels do not require daily hustling. I describe my approach to creating Visibility that Sells in my recent book under the same name, “On Visibility That Sells. Online Visibility Framework For Coaches & Experts: Attraction Marketing With & Beyond Human Design.”

When it comes to the brand voice, my 1/3 profile gives me full permission to share my unique perspectives (as long and windy as they happen to come out) and not pass on somebody else’s message (i.e.: teach human Design System). I can confidently show up with my own interpretations of what I see, because I know that this is how I uniquely contribute to the collective.

My 1/3 profile also perfectly positions me to be a thought-leader, “on the edge” of the industry as I see clearly (based on personal experience and observation) what truly is a smoke screen and what actually works, however improbable it may sound. What I mean is this, my articles actually rank on Google these days, bringing me over 80% of all my new clients, something that sounded too good to be true a few years ago. 

These are just a couple of examples how understanding and, more crucially, living and experimenting even with only the very top level of your Human Design, can unlock the clarity, the power and the magnetism required to make this online business work – uniquely for you. It just requires you to take ownership and be bold enough to try.

Start exploring and invite me to guide you with your personalized Marketing Blueprint By Design™ today! 

This article was first published in She Owns It and has been expanded for extra depth on this website.