How I Overcome My Biggest Personal Obstacle As An Entrepreneur
English is my second language, and something at the back of my head always said to me: HOW DARE YOU trying to call yourself a blogger, a writer? It takes so much more than just spilling your thoughts on a piece of paper (or typing them in a post) to be able to really stand out, be heard. HOW DARE YOU compose emails that will be sent to thousands of people on your list?
Yet, while the voice wouldn’t let me call myself a writer, I have always been sharing my journey in writing. From personal journaling to blogging about my music, my projects, my dressmaking hobby. In fact, I had a big following amongst global seamstresses in 2007-2010. I shared my thoughts on various magazines, patterns, and posted some of my own creations and made step-by-step tutorials. They are still out there somewhere.
When I started building my personal brand as an organic marketing strategist in 2017, it was almost like I did not want to give myself credit for anything I have achieved before…
I do not think it is uncommon.
Some things that come naturally to us tend to go unnoticed- as they did not take too much effort. So we end up not giving them the credit they deserve. It is all about the conditioning that we have to “work hard” for our achievements. So we downplay out real magic powers. Ironically.
One day in 2017, I quoted a copywriter to create a welcome email sequence for my list. I kept telling myself over and over that I am not good enough to write 5 short emails, even though I had been already emailing people regularly. That welcome sequence was where I was completely blocked. She quoted me $500 – the perfect way to “wake up and smell the roses”, and I immediately sat down and wrote the sequence that I honestly thought nobody could do better. I was super proud of myself and went on Facebook to post the story of my sudden “empowerment”.
As I typed up sharing about my welcome sequence adventure, I looked at a very long post it turned out to be, and something magical happened: I LOVED IT!!!
That was the day I realised that all those lies I had been telling myself are entirely nonsense.
That there is a unique way, I’ve always loved sharing with the world.
That I am a natural. Born to write. EVEN in my second language.
And that opened so many opportunities for me. I share a lot in my long storytelling posts on Facebook. I regularly write for my own blog. I have been featured and guest blogging for some tremendous online publications, such as Addicted2Success (my latest article is coming out in about 10 days), Influencive, Funnel Magazine, to name just a few.
This was the biggest personal obstacle, and yet behind it was one of the biggest opportunities to be SEEN, to be FOUND, to be RECOGNISED.
And it simply FEELS fabulous!
Why is writing so crucial for building your visibility?
- Because it helps you be relatable to your audience.
- It positions you as an authority when you write for established platforms and publications. (Trust me, they are so hungry for content, they WANT you to pitch them your articles!)
- It allows you to share your expertise and understanding of topics that trigger the most crucial buying decisions.
- Allows you to be found and followed by people who are already interested in what you have to say (prequalifies your leads).
Are you holding yourself back from being visible? What has been your biggest personal obstacle, and how did you overcome it? Or perhaps you are still in the process of finding the way?
If you are looking to build a VISIBILITY THAT SELLS, check out the ways I can support you here: WORK WITH ME
VISIBILITY THAT SELLS
Juliette Stapleton is a Visibility Strategist for coaches and service providers, host of the Show Up! Stand Out! podcast, and an expert on organic marketing.
She teaches how to get more & better clients online spending less time on marketing.
Juliette has been featured in Forbes and several major business and marketing podcasts, like SocialChatter, 365Driven, Rising Tide, iHeart Radio, and Confident Live. She is an active contributor to world leading online publications, such as Entrepreneur.com Influencive, Addicted2Success, Thrive Global, Good Men Project and many more.
She lives in Tallinn, Estonia with her husband and daughter.