Get Comfortable Going Live to Market Your Business [As published in Enrepreneur]
The biggest gift I have given myself, in terms of having any success with marketing my business was embracing livestreaming back in 2017. I just had my latest article – Get Comfortable Going Live to Market Your Business -published on Entrepreneur, but I also want to share a personal story behind it.
As a very intuitive person, I remember a conversation with a friend that occurred 6 months prior. She asked me what I would love to be doing in my business, and I replied that I see myself talking on video, inspiring millions of people. It was a deeply rooted message that I intuitively picked on – whatever possibilities awaited ahead, it was through the video that the most effective and fulfilling path will show itself.
6 months later, I stumbled upon a simple 7-day live video challenge. The idea was not even to market my business, but to learn to be showing up and sharing within a Facebook group of like-minded people. We were all focusing on personal development and challenging ourselves. What followed was my self-imposed challenge to go live for 30 days in a row.
However, what I thought was a chance to share some of the personal development hacks and the law of attraction tips that I have been practising in my life, became something completely different.
You see, on day 4 of that challenge, I had to rush my husband (who had been feeling under the weather for a couple of weeks) into an emergency ward in a hospital. That day we were told the news that I do not wish on anyone to hear. He was suffering from stage IV of a very aggressive Lymphoma Cancer.
I remember that long hour driving home from the hospital alone, feeling completely numb. Tears flowing down my face, but feeling completely separated from my own body. My whole life, my dreams, my other half who I travelled thousands of miles to find, everything I loved was being taken away from me.
I came home and I went live. I shared what just happened. I remember talking about a phrase from a comedy “Take Him To The Greek” that was so poignant to me for some reasons ever since I first hear it.
” When life slips you a Jeffery, stroke a furry wall”.
(If you do not know the reference, in the movie the innocent hero was given a joint with a crazy cocktail of crazy drugs, and she is told to stroke the furry wall, which happened to be in the eccentric nightclub-like room they were in – basically, to calm himself down and centre.
I needed to go live and share what I was feeling. Not complain. Not blame anyone. Just share the fact that this was what I was facing and that I was about to discover my “furry wall”.
On day 5 I could not go live. I couldn’t. But instead, I posted a link to “Got To Be Strong” by Des’ree on YouTube.
That song in itself had always been meaningful to me, and now this was the moment when it had played its part.
“Listen as your day unfolds
Challenge what the future holds
Try and keep your head up to the sky
Lovers they may cause you tears
Go ahead release your fears
Stand up and be counted
Don’t be shamed to cry
You gotta be
You gotta be bad, you gotta be bold
You gotta be wiser
You gotta be hard, you gotta be tough
You gotta be stronger
You gotta be cool, you gotta be calm
You gotta stay together
All I know, all I know
Love will save the day”
I listened to it on repeat all morning, until I could stop crying and reconnect to my soul. What I heard was a quiet voice inside. It whispered, just once, “Everything will be alright”.
That day I made a decision to give Cancer ZERO energy and focus not just on the point when my husband recovers, but way beyond that – on the time, when our dreams would be the life we are living.
Spoiler, this is the life we are living right now in 2021! The location, the lifestyle, the things we love available to us, the business to support all that. EVERYTHING I only dreamt of on that day in April 2017 is what i enjoy on a daily basis now.
I went live every day from the day after to finish my 30-day live video challenge. By the end, I had 120 new friends and not just friends – passionate followers who seemed to be hanging on my words. This is when I saw the power of showing up determined, and I also knew that if I offered that bunch something they were looking for i would have a great chance to monetise it.
I tested it with a free 21 day Boost Your Confidence program and it was a massive success. However, as a digital marketer in my business, I wanted to use this discovery to create a solid offer that could combine the two. This is how my coaching business was born.
It took me 3 months before I established myself as an expert on using Facebook to promote your business (using a personal brand):
- I because very active and posted about my business and my journey every day.
- I grew my audience with targeted people (I wanted to connect to coaches and entrepreneurs).
- I connected to those coaches who were slightly more successful so I can learn from them.
- I started a chat show, so I can be seen alongside these successful coaches, and be perceived as a peer by the audience, both my and theirs. This helped me be seen by more and more people every week, as my guests shared their episodes to their profiles and into their Facebook groups. My status as an expert grew massively.
- I documented what I have been doing and decided to create a training about it. I did a few posts about it to see if there is a demand and basically presold my first coaching program to 10 people overnight. Some of them I have not seen commenting on my posts, but they bought into my training. When asked why, they said that they see something serious is brewing and they wanted to be there at the start of my success. HOW AWESOME IS THAT? People seeing my brilliance way before I got to terms with it myself.
And this is how it started and I kept going. Fast forward 4 years, I have had thousands of students in my courses and hundreds of coaching clients going through my programs and private coaching. I have been featured in Forbes, I contribute to Entrepreneur on a regular basis. I am established as a visibility coach and mentor and have been a guest on numerous huge podcasts and chat shows. I have interviewed over 250 successful coaches and entrepreneurs on my chat shows, the last one Show Up! Stand Out! has also been launched as a podcast.
I have a location independent business that I enjoy. I work three times fewer hours and I deal with zero clients that are anything less than completely aligned with my business and me personally.
In my latest article in Entrepreneur, I share the strategy on how to get comfortable with live video to market your business, because as you can see – this IS the biggest gift I have given myself. Click here or on the image below to read the article.
VISIBILITY THAT SELLS
Juliette Stapleton is a Visibility Strategist for coaches and service providers, host of the Show Up! Stand Out! podcast, and an expert on organic marketing.
She teaches how to get more & better clients online spending less time on marketing.
Juliette has been featured in Forbes and several major business and marketing podcasts, like SocialChatter, 365Driven, Rising Tide, iHeart Radio, and Confident Live. She is an active contributor to world leading online publications, such as Entrepreneur.com Influencive, Addicted2Success, Thrive Global, Good Men Project and many more.
She lives in Tallinn, Estonia with her husband and daughter.