Today’s Topic: The Fastest Way To [insert Your Tip]

Today, I want you to think about your program and pick something that is quite small, but that can generate visible/tangible results when accomplished.

Why? It is important that our viewers get a sense of accomplishment if they implement something useful that we shared with them. It has to be a really small thing, and it probably does not work on its own, but when applied, it gives an instant sense of “Something happened”.

It can be an exercise, a tweak, a technique, a journaling prompt, a technical step. It just does not have to be big, complicated or require too much prior knowledge. (the last depends on your ideal clients, how much do they need to know before they come to you? When you know that – focus on the level of knowledge and know-how they bring to the table and do not get distracted with the rest.)

Your call to action:

A great call to action (CTA) for this type of video is to invite your audience into a conversation with you:

“Have you ever tried this before?”

“Give me a Gif in the comments if you are going to try this out” 

Remember, a CTA does not have to always be at the end of your video. You can use it in the middle as well to ask for more interaction. In fact, try and use the first one in the middle, and the second one at the end of your video!