Watch my reflection:

Often, you see a professional-looking website with a long list of qualifications and previous experiences presented on the About page.

But is this the right thing to do if you are a coach?

The answer concerns the specific audience—even more specifically, the person you are targeting in your business. So, the first question you need to ask is who is making the buying or hiring decision. In the video, I am explaining why it is so crucial, and it will make the decision whether to list your qualifications or not super simple for you.

Talk About You, But Make It About Them

Your About page isn’t just a list of achievements or courses you’ve taken—it’s a chance to help people feel who you are. In coaching, connection is everything. The more someone feels aligned with your energy and story, the more likely they are to trust and want to work with you. Here’s how to make your About page stand out. Sure, your story matters, but what really matters is how your story speaks to them. Instead of listing every qualification, focus on sharing the moments that shaped you—maybe the challenges you’ve overcome or the journey that made you want to help others. Talk about why you care deeply about your work and how that connects to the transformations you now help your clients achieve. Make them feel like, “Wow, this person gets me!”

Your methods, your style, and the way you show up—these are the things your ideal clients want to see. Use your About page to show your personality and let them experience your energy right away, even through your words.

By focusing more on connection than credentials, your About page will naturally attract clients who resonate with your unique vibe and what you’ve got to offer. Keep it real, and they’ll feel it. I hope my reflections help you get the clarity you need.

Inside my 12-month mentorship, Visibility That Sells Accelerator we look into this kind of questions related specifically to you, your Human Design and what you do with your clients.

If you want to explore if my mentorship is for you, come meet me on a Zoom call after I produce your Marketing Blueprint By Design™ report; check out the offer below on this page.

You will get a chance to experience my mentorship style as well as get an in-depth Human design report I personally developed through my understanding of what awareness you need to feel more at ease with the way you are and making decisions in marketing and business that are aligned with who you are, so you can attract those best clients with conviction and ease!