The Good, The Bad And The Ugly of Attracting Impulsive Buyers

The Good, The Bad And The Ugly of Attracting Impulsive Buyers When we’re sitting in the middle of a store full of clothes, we’re often overcome with a sense of excitement and the impulse to buy every single thing we see. The problem is that we can’t....

Do you know WHO you are talking to in your marketing?

Do you know WHO you are talking to in your marketing? If you want to fill your coaching business with clients not just ready to sign up but the ones who can get exceptional results that you can then brag about (and get so many more clients- just as a side effect, of...

Are You Promising The Outcomes They ACTUALLY Want?

Are You Promising The Outcomes They ACTUALLY WANT? I want to chat about the promises we make in our content and how it is directly related to how many people respond positively and raise their hand asking for more details about hiring you. I see a fascinating pattern...

Why Most Coaches Use Words That Cost Them Cash And Clients

Actually, this applies to a lot of professionals too, but I want to specifically look at the coaching industry in this post. Coaches who create posts on social media but somehow struggle to attract a consistent flow of people interested in hiring them.  So their...