by | Jan 7, 2019

I will be honest, the fear of visibility is a REAL and very stubborn condition that 90% of entrepreneurs suffer from.

Some argue this has to do with a deeper memory rooted in many generations ago and some say in our past lives, where we have been outcasted, persecuted or even killed for being too vocal about our beliefs and opinions.

To me, it makes perfect sense, because I find this fear is irrational.

And yes, I have also dealt with it, and sometimes still deal with it on occasion, although I have learned some techniques to bust through it.

And it always pays off.

Here I am going to share with you three most powerful strategies that if committed to, help you go through your fear of being visible as you are.

This also results in creating a superb content that resonated deeply with your audience and attracts clients into your business.


STOP sharing links to blogs without adding your 2 cents

Instead, get inspired from the blog article and create a post sharing your insights, a-ha moment or inspiration. Refer to the article if you have to, but it is not important.

YOU expressing your point of view is more valuable to your audience, than simply passing them on to a faceless blog author.

Remember, they followed YOU.

YOU have a responsibility to deliver.

Writing might seem impossible to you, but I can guarantee that once you start, you will feel that it is a wonderful way to share.

EXPERT TIP: Just make sure you space out your sentences and your paragraphs are not too thick – it is very hard to read, especially on a phone.


NEVER post anything without real value

Posting “Good Morning with a nice picture may be sweet but brings zero value to your followers.

Talk about why this morning is so good to you, what do you hope this day will bring. How this inspires you and tie it back to how you are delivering value to your clients.

Your post should be strategically positioning you as an expert in your niche, even if it is just mentioning your business or what you do in passing. 

Plus talking about your gifts and skills that help others have a very positive effect on your self-love and appreciation, which you want to exercise daily. Why not here on Facebook?

This is how we leverage the power of our personal brand and connecting to our potential leads on a deeper personal level. 


COMMIT To sharing at least TEN sentences every time you start a written post.

It will not just exercise your writing muscle.

It will empower you to be ok with opening up to the world and get you ready for the next important step – video!

Top Tip: Learning about the art of storytelling will pay off big time.

No need to jump onto another online course 🙂 A couple of good books and lots of online articles will give you a lot of inspiration.

Just always make sure you are writing from the heart!

Juliette Stapleton

Splenic Projector 1/3

Juliette Stapleton is a Visibility Strategist for coaches and experts. She teaches how to attract clients online, creating your OWN marketing experience that feels good, easy and aligned with who you are and brings results.

Juliette has been featured in Forbes and several major business and marketing podcasts, like SocialChatter, 365Driven, Rising Tide, iHeart Radio, and Confident Live. She is an active contributor to world-leading online publications, such as Entrepreneur.com Influencive, Addicted2Success, Thrive Global, Good Men Project and many more.

She lives in Tallinn, Estonia.

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